MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). ” says Antoniou. Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Recently, Poundland received a slapdown from the Advertising Standards Authority over its ‘Elves behaving badly’ social campaign. It’s the Daily Mail.

Brand 60

Brand Branding Film Print 60

David PR Group

JULY 28, 2015

In its advertising, Apple brags about the quality of its iPhone cameras, and Go Pro cameras document even the most harrowing situations in high definition brilliance. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era. Let me know. –John.

Reputation 40

Reputation Viral Privacy Retail 40

Cision

DECEMBER 26, 2017

You will know how the public and competition see you and the point of view they’re coming from. By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

Mark My Words

FEBRUARY 23, 2018

For the promotor -long before their vocation became consolidated into the respectably anodyne title of ‘Public Relations’- the manipulation of controversy is the lifeblood of publicity. Recently Poundland received a slapdown from the Advertising Standards Authority over its “Elves behaving badly” social campaign.

Print 60

Print Viral Film Construction 60

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. Takeaway: Even if you’re not one of the most respected public figures in U.S.

Policies 64

Policies Film Exercises Viral 64

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52