Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., More types of content.

Communications 126

Communications Crisis Internal International 126

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Advertising is a distant third. PR strong on writing, weak on tech A study by CIPR asked respondents to rank the “perceived strongest attributes” among public relations professionals.

Survey 98

Survey Industry Leadership Study 98

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Pitching 120

Pitching Policies Ethics Mobile 120

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Stories allow an audience to peek into someone's life, into their conscience, into the thoughts and events that inform another person's life. An actual person holds the phone and takes live video of real places and events.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Bringing your brand alive at virtual and live events. Ways to use WordPress to promote events. Writing tips to help you make the most of the only thing people really read. Facebook for Business: Creative approaches to Facebook postings and advertising for results.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. And how do I know that?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

SEPTEMBER 19, 2017

– print advertising. – pay per click advertising. The best way to spend an additional 10% is identifying the practice area that generates the most revenue, and hiring a content writing company to compose 10,000 to 15,000 words of online content about it. I would cut: – Social media. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JULY 18, 2012

Jeff and I started chatting about the event, the food and our experience so far and I asked him what his role was. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. His answer: a Food Truck Advisor. A variety of different ways. Image: Courtesy Jamie R.

Writing 94

Writing Interviews Industry Pitching 94

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. How far is too far with humor?

Marketing 40

Marketing B2C B2B Social Media 40

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad.

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Conversations

JULY 20, 2015

Moreover, I’ve contributed to other areas, such as a steering committee for a charitable organization’s high-profile special event and a variety of volunteer roles (over numerous years) at the Art Gallery of Ontario. the shift boss for us volunteers) have ongoing roots in the theatrical world, as actors, writers, and stage or event managers.

Community 40

Community Print Twitter Creativity 40

Bad Pitch Blog

MAY 23, 2007

I get four "story ideas" per day, on average, suggesting everything from writing about a lumberyard owner who just turned 62, to a CEO''s lousy $500 donation to help pets abandoned because of Hurricane Katrina, to this: - Story Idea: AT-HOME HYDROTHERAPY ¬ Your House or Mine? Please help. Fading fast. Bad Targeting.

Pitching 40

Pitching Construction Exercises Retail 40

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. million about six months later.

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. And, for many clients, the work touches messaging as well as design, writing and distribution of content.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. It probably does.

Media 102

Media B2B Groups Conference 102

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

Maxim Behar

MARCH 6, 2022

I amassed an amazing experience from all the Polish events that were very symbolic for following communism and the centralized economy. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. If that age group is still reading your Arabian Business or your Forbes Magazine, then we’ll still continue to write a press release. 14: What happens when influence outshines advertising?

Consumer 78

Consumer Measurement Local Data 78

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR? Jeff Barrett – @BarrettAll . ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

SEPTEMBER 23, 2014

Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign.

Company 110

Company Apparel Airlines Crisis Communications 110

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media. We publish much more content online than in print format.

Print 43

Print Pitching Twitter Advertising 43

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. We recommend that our clients advertise on at least one of their social channels to their target market. Here's how: 33 Content Marketing Promotion Ideas. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. It’s thinking about it and trying to put events in full context — and that all takes time.”. Do a comprehensive look at what you’re trying to write about. “It’s a question of figuring out what the story is. Amy Jacques is the managing editor of publications for PRSA.

Journalism 121

Journalism Conference Internal International 121

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115