PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

Social Media 120

Social Media Facebook Print Advertising 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Have a strong story to tell – both a founder story and a product or service “origin” story. Even if your entry to the market isn’t the newest or doesn’t have the most bells and whistles, a compelling back story helps quite a bit.

Communications 253

Communications Data Local Survey 253

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Ritz-Carlton. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. Marketing is everywhere, whether you realize it or not. Although marketing has been around for ages, how have new consumer demands shifted the way we market?

Marketing 40

Marketing How To Customer Service Groups 40

Sword and the Script

MAY 14, 2016

In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

Stuart Bruce

JUNE 24, 2014

Of course it is far more complex than that and if I’m recruiting a specialist role such as measurement, analytics and evaluation then I might look at a social media specialist. Exactly the same would apply if we were talking about marketing. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

Polaris

SEPTEMBER 18, 2015

We’re recommending Instagram to clients more often as part of influencer outreach programs for consumer brands—and at the same time trying to determine the best approach to measure and evaluate results. Measurement Metrics for Social Influencer Programs on Instagram. The above suggestions for Instagram measurement are a starting point.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. Then, I’m going to use that as a launching pad for a speech at Content Marketing World. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

PR 20/20

AUGUST 22, 2017

At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? How is public relations measured?

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. As of this post, it has reclaimed $134B in lost market value. Carnival Cruise – the unsinkable PR ship. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

FEBRUARY 24, 2016

In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. SproutSocial: Snapchat Marketing Guide. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Solo PR Pro

AUGUST 2, 2016

We are an industry that measures, predicts and attempts to stay ahead of the next big thing. With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

We are an industry that measures, predicts and attempts to stay ahead of the next big thing. With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised.

Industry 40

Industry Trends Customer Service Internal 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Is your business new and unknown (or just quiet, marketing-wise), and you would like to use communications to build name recognition? How do you do it? Evaluation.

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

JULY 2, 2019

“Q4 is excited to offer Business Wire’s services and together we look forward to delivering significant value to our clients,” said Q4 CEO Darrell Heaps in a press release. Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

wiredPRworks

AUGUST 5, 2017

To improve customer service. your information helps us to more effectively respond to your customer service requests and support needs). ; We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

Privacy 40

Privacy Policies Customer Service System 40

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Who will liaise with the affected departments, such as marketing and communications?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. Advertising offers a strong return.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

JUNE 9, 2015

For a while, advertising value equivalency (AVE) was a must-have PR metric. Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Get even more PR measurement tips? Determine Your Metrics.

Measurement 120

Measurement Customer Service Data Education 120

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

Brand 195

Brand Branding How To Reputation 195

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. In the digital age, marketers now more than ever are looking for ways to make their companies stand out amongst all the noise. Amazon customer service will have your back.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates.

Measurement 120

Measurement Resources Technology Examples 120

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Metrics are a way for you to measure specific objectives within your purview. Where do we go from here?

Social Media 84

Social Media Media Customer Service Measurement 84

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149