ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates.

Measurement 189

Measurement How To Guidelines Web 189

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72

Meeting Automotive Engineering Journalism 72

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. Walt Disney was fired from his job at a newspaper because he “lacked imagination and had no good ideas.” ” Steve Jobs was kicked out of Apple, the company he co-founded.

Twitter 100

Twitter Consumer Newspapers Social Media 100

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.

Financial 52

Financial Education Analysis Analytics 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Cision

MARCH 2, 2016

While we excel at traditional areas of corporate communication, the most exciting part is the ability to effect real change in business practices and help guide firms from all sectors and life stages in a new age of communication. My daily newspaper of choice is… the Wall Street Journal. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. How much money do PR professionals earn? Because so many journalists are on the platform.

Survey 94

Survey Industry Leadership Study 94

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 104

Radio Media Newspapers Sports 104

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. I’m just going to show one slide, how do I make this. This is life on the moon.

Policies 60

Policies Industry Newspapers Interviews 60

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

Journalism 48

Journalism Advertising Advertising Google 48

PR Fuel

OCTOBER 26, 2021

By employing the right press release strategies, you can boost the corporate bottom line. Your message can be communicated via newspaper articles, the radio, social media networks, and more. Remember that many types of paid advertising can be pricey — particularly if your small business doesn’t have a huge marketing budget.

Writing 103

Writing Consumer Small Business Reputation 103

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Communications Conversations

AUGUST 23, 2016

Just follow any trending hash tag for 10 minutes–I liken it to the old comment sections in digital newspapers (just one troll after another). Sure, Twitter has a broad smattering of advertising options. And, as social media progresses further and further toward a pay-for-play model, social advertising is everything.

Twitter 60

Twitter Brand Branding Tools 60

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 66% said newspapers. predict podcasting is going to be like corporate blogging: a lot of people will rush to do it, get mired in corporate rules and approvals and die on the vine.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 92

Agency Trends Marketing Survey 92

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. The firm specializing in “The Woman’s Angle”, serves corporations in widely divergent fields. In turn, I produced a scan of the the book chapter, which I make available here as a pdf.

Publicity 40

Publicity How To Newspapers Radio 40

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

Stephen Waddington

OCTOBER 10, 2018

No wonder that the small ads of newspapers have been gutted. Content posted to the corporate page can work well. The alternative is to spend money through Facebook advertising. All pages are open but around 60 per cent of groups are closed. Braintree is a town of bargain hunters. There are more than 50 buy and sell groups alone.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

No wonder that the small ads of newspapers have been gutted. Content posted to the corporate page can work well. The alternative is to spend money through Facebook advertising. All pages are open but around 60 per cent of groups are closed. Braintree is a town of bargain hunters. There are more than 50 buy and sell groups alone.

Local 60

Local Facebook Media Government 60

Doctor Spin

APRIL 30, 2023

Barnum (1810-1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage.

Publicity 52

Publicity eBook Ethics Resources 52

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Communications Conversations

JANUARY 19, 2018

This then leads into starting lineups, when another tradition (holding newspapers up while the other team’s starting five is announced) begins. OWN your (team or corporate) colors. What about owning your colors in digital advertising? I have a photo on my desk that’s a panoramic view of The Phog.

Brand 60

Brand Branding Newspapers Facebook 60

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Trust and the Unlikely Reinvention of Advertising [UML]. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. A PR expert opens a newspaper and reads a bad story about a client. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

MARCH 4, 2015

A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Caldwell, director, Corporate Ink hopes that this renewed interest in fact-checking sparks more in-depth reporting, saying “I think there are a couple of things happening on the journalism front that are almost competing narratives.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” .

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Paid media refers to any type of media that is paid for, such as advertising. If you enjoyed this post, you might also like: Quick Summaries to 5 Surveys of PR and Corporate Communications.

Interviews 98

Interviews Publicity Technology Social Media 98

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. It goes to help pay for the advertising, everybody chips in.

Ethics 91

Ethics Groups Handbook Education 91

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 187

Marketing Content Marketing Data Social Media 187