Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

JANUARY 6, 2023

Better inform your audience. inform audiences, promo film, personal connection, next company event. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page.

Video 62

Video Strategy SEO Engineering 62

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. For example, suppose that you are considering doing businesses with XYZ Corporation. By Chris Anderson. The time to act is now.

How To 217

How To Crisis Management Google Reputation 217

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. The need to debunk or even ‘prebunk’ mis- and dis-information has risen.”.

Communications 124

Communications Crisis Internal International 124

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. The web and the internet have enabled communities to form around an organisation, topic or issue.

Government 103

Government Education Print Ethics 103

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Sitecore is a software development company providing web content and customer experience management solutions.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

SEPTEMBER 11, 2018

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. Traditionally, it was challenging to link a message to an outcome, which has changed considerably as information became digitalized.

Software 99

Software Comparison Measurement Content Marketing 99

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. This includes logo, web design, color schemes, tone and voice. People don’t trust soul-less corporations. Online advertisements. Keep things on track during your rebrand with this helpful resource. Click Here.

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., This is effectively native advertising, which Cision says is “proven to be more trustworthy.” There just wasn’t enough news to merit a column in July, so I skipped a month.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

Sword and the Script

JANUARY 5, 2016

In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

MAY 2, 2016

On the same panel, Julie Hansen, President of Business Insider shared the success of their completely distributed product Insider which she says has been “seamless to implement” despite having no web presence whatsoever outside of external channels. Native advertise through a third-party. But so is publishing in general.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. Social media advertising is useless (or is it?). Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Image: Paul Townsend via Flickr, CC 2.0 . How does your brand conduct a stellar campaign?

SMB 77

SMB Case Study Nonprofit Social Media 77

Waxing UnLyrical

MARCH 30, 2015

And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. What about you? Based in the Washington, D.C.,

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

JUNE 2, 2015

We were literally making it up by scraping together background – from content and a web – that was much thinner in those days, than it is today. The things I’ve picked up from my agency days have served me well on the corporate side of PR (never forget where you grew up). Corporate communicators get a gazillion emails.

Agency 60

Agency Construction Leadership Corporate 60

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. – print advertising. – pay per click advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. For example, an employee leaks damaging information about your company. ? A major crisis. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MARCH 25, 2013

Author information Howie Goldfarb Vice President of Marketing & Strategy at Web Choice Consulting Howie Goldfarb is Vice President of Marketing and Corporate Strategy at Web Choice Consulting, a full service integrated marketing and Internet agency.

Customer Service 101

Customer Service Travel Web Facebook 101

Waxing UnLyrical

DECEMBER 20, 2012

Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. Ask your customers – directly – to Like the Page.

Community 93

Community Facebook How To Web 93

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). How the web has changed the dynamics of influence. Valuing Content Changes the Context.

Pitching 60

Pitching eBook Advertising Advertising 60

Waxing UnLyrical

JUNE 15, 2015

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. A really interesting read. ” Any of these strike a chord?

Conference 40

Conference Analysis Journalism Employee 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. b) Is Your Press Release Pitch Guilty of Information Overload? In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.’”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Content remains at its roots, exactly that; information, a message – whether its worked up into an old school snappy strapline, or a radio jingle, the content remains.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things.

Advertising 235

Advertising Advertising Brand Branding 235

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Did most of them come from advertising? Advertising on industry websites or e-mail newsletters and retargeting ads. How do you do it? E-mail newsletters.

Strategy 40

Strategy Communications Real Estate Insurance 40

Waxing UnLyrical

FEBRUARY 29, 2016

The Science of Optimizing Your Facebook Advertising Campaigns. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Just GOLD. Based in the Washington, D.C.,

Viral 40

Viral Google Writing Facebook 40

Waxing UnLyrical

MARCH 28, 2016

Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. 6 Ways to Attract Return Visitors to Your Blog.

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. PR Crossroads: Four Ways to Navigate Measurement in the Future.

Banking 42

Banking Writing Social Media Strategy 42

MaccaPR

OCTOBER 14, 2015

A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect. Typically, Pulse articles are written similarly to an informal dialogue than a college essay.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Doctor Spin

DECEMBER 21, 2023

The best practice would be to provide the news media with perfectly balanced information. Corporational Determinism—The New Paradigm for Product Launching. Journalists typically just want to find the specific information they need—fast. Journalists today prefer to pick and choose whatever information they need from a website.

Media 52

Media Wikipedia Product Launch Journalism 52

Waxing UnLyrical

JUNE 1, 2015

Why: “Content provides your market a powerful way to interact with the people behind your brand,” states Jeremy Miller in this WUL goodie that shows you how to evaluate content to create “a human quality for your brand that just cannot be replicated through other advertising and marketing means.” ” 6.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40