Landis PR

JANUARY 30, 2024

At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Further, all information is distributed in full text, ensuring full disclosure of all the information an issuer wishes to convey.

Financial 164

Financial Video Consumer Data 164

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Reviewing and enhancing your web presence.

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

APRIL 2, 2024

In other words, the ads were often informative or entertaining – and that’s why it worked. The quality of queries changed too as the web evolved. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline.

Reddit 174

Reddit Software B2B Technology 174

Presspage

AUGUST 9, 2023

IR gives your investors an accurate account of company affairs, which helps them to make informed decisions about whether to invest in your business. However, the challenge for you is this… … In today’s fast paced media landscape, everybody has access to unlimited sources of information. There's no magic formula, the key is simple.

Strategy 78

Strategy Technology Tools Government 78

ImPRessions - Crenshaw Communications

MARCH 9, 2016

Our program strategies are more likely to be informed by behavioral data. A brand audit is also effective for informing PR messaging and even tactics, so it’s a win-win for everyone. Track earned media against web analytics. Then, too, not every program has the goal of producing web traffic.

Measurement 189

Measurement How To Guidelines Web 189

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. The decentralization of information sources adds complexity. Crafting impactful messages is another key aspect of brand narrative control.

Brand 78

Brand Branding Storytelling Software 78

Deirdre Breakenridge

FEBRUARY 23, 2015

It could be because they see it as the latest passing fad, they just don’t know enough about it to make an informed decision or something else. Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. So show them how content feeds the sales and marketing machine.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Presspage

APRIL 6, 2018

During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. And Bart Verhulst , Co-Founder and Chief Strategist of PressPage, who will provide insights on how the social newsroom is a key asset for self-managed and -operated web properties.

Company 92

Company Media Web Advertising 92

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Have experience conducting in-person meetings as well as web-based demos. For more information or to apply for this role please contact jobs@onclusive.com. The post Sales Director, West appeared first on Onclusive.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Have experience conducting in-person meetings as well as web-based demos. For more information or to apply for this role please contact jobs@onclusive.com. The post Sales Director, East appeared first on Onclusive.

Software 150

Software Measurement Analytics Data 150

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. So cool and important!). Check them out on Instagram.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Melissa Agnes

JANUARY 29, 2015

Having a high ranking website and optimized crisis response and communications will help you be found by those searching for more information on the crisis, whether in the heat of the moment or in the future. How many people will be lugging around their laptops and using that to tune in to your life-saving, informative updates?

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. That is–over-relying on web sites and desktop views to drive employee awareness and understanding of key company priorities and issues.

Mobile 122

Mobile Employee Communications Retail 122

Cision

JULY 27, 2017

Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. At Cision, many of our team members have worked at other technology corporations. Leverage What You Learn to Make Informed Decisions. Don’t Let Past Experience Color Current Assessment.

Brand 231

Brand Branding Employee Data 231

Cision

APRIL 19, 2017

Corporate communications professionals can learn from past pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter. Scenario: The corporate communications team thinks the release is final and submits it to their wire service, but the accounting or executive teams are still adjusting the message.

Corporate 136

Corporate Web Data Company 136

PRSay

JUNE 28, 2021

But when I informed my boss that I was leaving, she was gracious and said she understood my reasons. The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. Unless web design is a service you plan to offer, keep your own site brief and simple.

LinkedIn 149

LinkedIn Crisis Agency Crisis Communications 149

Prakkypedia

NOVEMBER 3, 2019

In a lot of ways, I think I know how she feels – not when it comes to website accessibility, but when it comes to corporate and government communication. I often see enewsletters, web pages, social media posts and flyers which are poorly written, and I’d love to get stuck into them and make improvements.

Writing 80

Writing Government Web Meeting 80

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120

Financial Corporate B2B Film 120

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

ReimaginePR

APRIL 1, 2020

Not every one of these corporations are actual organizations and pupils should identify the legitimacy of the internet company before proceeding to get documents from them. Virtually every enormous paper within the Western world today has an web version.

Writing 120

Writing Resources Web Creativity 120

NewsWhip

NOVEMBER 23, 2021

This means extremely fast web crawling, and top notch connections to social networks. . PR users include corporate communications teams, trust and safety teams at global brands, strategic comms advisors at major agencies, and comms marketing teams who want to understand real time trends. It must be fast. It must be insightful.

Media 78

Media Crisis Management Reputation Tools 78

Doctor Spin

DECEMBER 20, 2023

That’s all good, but what action can you take based on that information? I’ve also pointed out that actionable content is more potent than informative content, but how—exactly—does that make your intended content work for you? PR professionals must talk using corporate platitudes.” “PR It doesn’t.

Brand 52

Brand Branding eBook Resources 52

Prakkypedia

SEPTEMBER 13, 2020

This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more. It’s imperative to get to know customer service staff, the finance team, web team and so on, so that the impact of any PR work can be measured across those different spaces.

Measurement 92

Measurement Customer Service Web Course 92

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. ‘So what?’

Automotive 117

Automotive Mobile Interviews Video 117

Prohibition

DECEMBER 19, 2022

Twitter Blue has relaunched after last month’s rollercoaster with a slight twist – users signing up on a mobile iOS device will have to pay $11 a month for the premium subscription while web users will pay the previous $8 a month for blue tick luxury. Step by step guide to create a corporate video for your marketing needs.

Instagram 62

Instagram LinkedIn Social Media Media 62

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust.

Video 100

Video Mobile Trade Shows YouTube 100

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. For example, suppose that you are considering doing businesses with XYZ Corporation. By Chris Anderson.

How To 217

How To Crisis Management Google Reputation 217

Sword and the Script

SEPTEMBER 7, 2021

Many PR tech vendors make it difficult to find pricing information. Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” Business Wire partnered up with Q4 to deliver press releases directly to “their investor relations website and corporate newsroom.”.

Software 88

Software Print Tools SEO 88

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. It's a burgeoning area of consultancy for our corporate teams at Ketchum. Here’s how to build a profile. LinkedIn is a good start point.

LinkedIn 115

LinkedIn How To Privacy Google 115

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. Do you really want someone known as @shroomy0021 managing your corporate communications? Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. That traditional process usually takes several hours.

Crisis Communications 158

Crisis Communications Social Media Crisis Communications 158

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. He also made the essential point that he hoped those that weren’t using Twitter had made an informed choice not to. The social web is no longer new, but should be an integral part of how a successful company operates.

Social Media 150

Social Media Twitter Radio Sports 150

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Frank: The disinformation on social media certainly changes the way I share and consume information on social media. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159