Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Rise of native advertising. Gen Z is on YouTube, Instagram and Snapchat.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Stephen Waddington

JANUARY 10, 2019

The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. There’ll be a renewed focus on trust indicators for news and better labelling designed to help consumers decide what and who to trust. #2 But how many will join and pay? #8

Report 98

Report Journalism Privacy Enterprise 98

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? While the most recognizable platform businesses like YouTube and LinkedIn are consumer-focused, through his current research with the MIT Initiative on the Digital Economy , Parker says a shift is coming.

System 62

System Technology Engineering Data 62

ImPRessions - Crenshaw Communications

MARCH 10, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The platform is now offering new advertising options, making it easier to reach specific customer segments.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. 12% of people source news from Twitter, 21% from YouTube and 43% from Facebook.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. This includes paid, earned, shared and owned (PESO) media. Content syndication.

Media 103

Media How To Advertising Advertising 103

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Consumers are no longer content with polished marketing messages and picture-perfect images.

Social Media 87

Social Media Media Mobile SEO 87

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. For more than two decades, Chris has helped financial powerhouses like Visa, U.S.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

FEBRUARY 19, 2020

As a direct to consumer marketplace we’re both a partner and a competitor to any underwear manufacturer. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Competition Skidz is entering a competitive market.

Pitching 102

Pitching Instagram Agency YouTube 102

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Some quick statistics: Millennials turn to YouTube for instructions. Who are the major YouTube influencers in your sector or specialty? Growth in traffic, volume and influence. Variety of platforms.

Video 120

Video Trends YouTube Television 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

APRIL 27, 2015

Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. Load a video to both Facebook and YouTube. Use AdWords and YouTube Video ads to promote your video on YouTube.

Mobile 60

Mobile Facebook YouTube Video 60

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. These devices have provided the means for consumers to connect to the internet wherever and whenever. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). billion in 2019.

Government 103

Government Education Print Ethics 103

Cision

AUGUST 11, 2016

Advertising Age Online. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Advertising Week. Given that, ignoring or dismissing it seems massively flawed.” Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. technology, wearables, and on-demand content are all on the rise.

Report 45

Report Privacy Pinterest Retail 45

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Hyundai would not respond to questions about whether members of the family were paid.”

Film 48

Film Marketing YouTube Advertising 48

The Stalwart Blog

JANUARY 8, 2016

This is in addition to the already dominant YouTube, and other social networks like Vine, Twitter and Instagram. Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. Coming To You Live. But You Can Never Leave….

Social Media 60

Social Media Trends Apparel Media 60

Waxing UnLyrical

JUNE 4, 2014

Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements). Holistic media and commerce. Gamification.

Mobile 101

Mobile Community System Social Media 101

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. But why does Always’ campaign work? We love it! Pantene: #ShineStrong. Source: Verizon ).

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Having others talk about your company on social media helps build credibility.

Social Media 75

Social Media Media Analysis Radio 75

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. My career has been about technology and about helping people make better decisions. I started off in advertising sales for IDG. I’ve been going to the Consumer Electronics Show. Same thing with YouTube.

Ethics 82

Ethics Travel Writing YouTube 82

Solo PR Pro

AUGUST 2, 2022

Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns. It's very time-consuming, and can be emotionally draining. Be sure you are comfortable both with classroom and online teaching technology.

Education 107

Education Course Nonprofit Resources 107

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. iTunes and YouTube don’t deduce context from audio alone. Alix and Lulu look at the ways technology affects us.” Plan podcast content. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Cision

NOVEMBER 6, 2017

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click. What Are Consumers’ Responsibilities?

Google 225

Google Facebook Wikipedia Engineering 225

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift.

Privacy 124

Privacy Google Advertising Advertising 124

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok’s users, however, don’t seem concerned.

B2B 310

B2B Video Creativity Social Media 310