PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Videos on your website or YouTube channel can be distributed on Twitter, LinkedIn, Facebook, and Instagram. But with a user base of 1.6 billion, Facebook is still one of the best platforms for building brand awareness.

Social Media 323

Social Media B2B Media Video 323

PR in High Definition

JULY 31, 2020

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Every morning, the Firefly team creates a roundup of the biggest news stories across the technology space. The Telegraph has the full story.

Advertising 87

Advertising Advertising Policies YouTube 87

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. That’s part of the reason that advertising spend on online video is up 114% since 2014. .

Trends 105

Trends YouTube Tourism Video 105

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? While the most recognizable platform businesses like YouTube and LinkedIn are consumer-focused, through his current research with the MIT Initiative on the Digital Economy , Parker says a shift is coming.

System 62

System Technology Engineering Data 62

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. Influencers get smaller… with bigger impact.

Social Media 272

Social Media Trends Media Instagram 272

The Proactive Report

OCTOBER 21, 2020

A lot has been said and written about how technology has changed the practice of PR. Then use social advertising to drive the right audience to this content and build up your following. His YouTube channel has 582,000 subscribers. Content is all done with communication techniques. Communication is the bedrock of PR.

Leadership 162

Leadership Pitching Social Media YouTube 162

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. 12% of people source news from Twitter, 21% from YouTube and 43% from Facebook.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. This includes paid, earned, shared and owned (PESO) media. Content syndication.

Media 103

Media How To Advertising Advertising 103

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Instead, watch a quick YouTube video to learn more. Remember, all of these social media sites were foreign territory for everyone when they first launched. Everyone is learning and adapting. Click Here.

Social Media 120

Social Media Technology Pinterest How To 120

Stephen Waddington

JANUARY 10, 2019

The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. More than half (52%) expect this to be the main revenue focus in 2019, compared with just 27% for display advertising, 8% for native advertising and 7% for donations. #3

Report 98

Report Journalism Privacy Enterprise 98

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. This is a good fit if you’re looking to master content technology and strategy in 2020. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Deirdre Breakenridge

DECEMBER 12, 2017

I followed them, read everything they wrote, bought some of their books, and watched their videos on YouTube and TED Talks. With technology impacting most industries, it’s likely things have changed since then. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media.

Twitter 208

Twitter Software Retail Agency 208

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

PR in High Definition

JULY 23, 2020

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Every morning, the Firefly team creates a roundup of the biggest news stories across the technology space. The Telegraph has the full story.

Advertising 48

Advertising Advertising Policies YouTube 48

Shift Communications

FEBRUARY 2, 2015

Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Using in-house tools, we looked at the YouTube videos of each ad to see how many times each URL was shared, and on which social networks: Want to share this? Vice President, Marketing Technology.

YouTube 60

YouTube Advertising Advertising Mobile 60

Mark My Words

OCTOBER 13, 2022

The late monarch herself was no slouch when it came to technology , conducting meetings by Zoom during Covid and later when she was no longer well enough to attend in person. They’ve brought in good advisers,” said Mark Borkowski, a PR expert. The royals are in a battle to stay relevant so they have to use social media.”

Social Media 60

Social Media Interviews Media YouTube 60

ImPRessions - Crenshaw Communications

MARCH 10, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. Influencers get smaller….with with bigger impact.

Social Media 156

Social Media Trends Media Instagram 156

Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot.

Agency 52

Agency Marketing YouTube Video 52

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. YouTube is also incredibly vital to advertising. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR.

Technology 73

Technology Print YouTube Financial 73

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Metrics PR activity will be benchmarked against other activities in the marketing mix.

Pitching 102

Pitching Instagram Agency YouTube 102

Mark My Words

MARCH 21, 2017

As Martin Sorrell has pointed out recently Facebook and Google account for over 75% of digital advertising. To claim that they are simply technology companies with little responsibility for the content that is shared on them is not acceptable. Havas has also frozen its Youtube ad spend, citing similar fears.

Social Media 60

Social Media YouTube Google Media 60

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. Bottom line, social platforms exist to serve the needs of users and advertisers. There’s no technology answer.

Twitter 136

Twitter Facebook Radio Interviews 136

Bianchi Biz Blog

APRIL 13, 2023

Should your technology be named a Finalist, this is a great opportunity to issue a news release (after the official Automotive News announcement) and social media campaign. Also ensure that key members of your team are onsite at the event and are prepared to accept your award should your technology take home a coveted PACE Award.

Automotive 80

Automotive Mobile Technology Social Media 80

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Bank, Capital One and TD Bank discover ways to motivate consumers to act. Barbara Rozgonyi on Clubhouse. Barbara Rozgonyi on Facebook. Barbara Rozgonyi on TikTok.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

MARCH 7, 2023

Google Ads Video Certification , which details how to achieve results from YouTube and Google Video advertising solutions. Google Ads Display Certification , which keys in on using Google Display to get the most out of your display advertising investment. Find and evaluate AI technology vendors and partners.

Course 52

Course Marketing Analytics Google 52

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers.

Government 103

Government Education Print Ethics 103

Shift Communications

APRIL 27, 2015

For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. Load a video to both Facebook and YouTube. Use AdWords and YouTube Video ads to promote your video on YouTube. Vice President, Marketing Technology. As a marketer, do you cross-load your videos to each platform?

Mobile 60

Mobile Facebook YouTube Video 60

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. Bottom line, social platforms exist to serve the needs of users and advertisers.

Twitter 120

Twitter Facebook Radio Interviews 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. How to Implement Social Media Strategies for Ecommerce in 2024 1.

Social Media 86

Social Media Media Mobile SEO 86