What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. The pandemic heightened the value of videos as more home-bound consumers […]. The post What Makes a YouTube Video a Hit?

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. And advertisers have been pushing for Google to enter the fold. On Tuesday, Google also introduced Shopping Ads to YouTube advertisers. Using Google merchant data, marketers can promote their products directly within YouTube videos.


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Report: Consumers 55 and older watch more YouTube ads, but marketers are ignoring them

PR Daily

Younger consumers might comprise YouTube’s future, but advertisers shouldn’t ignore parts of its present audience. Ask teenagers about their TV viewing, and you’ll notice a trend: Even though most teenagers watch a few shows on TV, they’re far more likely to rattle off a list of YouTube stars they follow. Recent data from StrikeSocial dives into the generational divide on YouTube across industries.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

The announcement follows similar acquisitions across digital media publications as organizations fight for both consumer attention and advertising revenue. YouTube launches audio ads. Why it matters: Regardless of whether you create an audio YouTube ad, consider Nikolic’s advice.

Why Advertising Isn’t Dead


Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. looking to capitalize on short attention spans and increase brand mentions and consumer clicks.

#16: How the consumer driven news cycle changes PR measurement


How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Added together with everybody else’s, we can actually see consumer reaction, which was never the case 10, 15 years ago. How do they consume news?”

Facebook, YouTube share how they remove offensive posts

PR Daily

Facebook and YouTube are asking for consumer trust—and taking steps to improve their transparency to earn it. Whether it’s Facebook’s fake news problem or disrespectful YouTube videos, consumers have clamored for regulation—and Silicon Valley is trying to get a head start. YouTube recruits reviewers and AI. YouTube has also faced criticism for insensitive or abusive content online, even from established YouTubers.

YouTube cuts 30-second ads that users can’t skip

PR Daily

The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past. The video platform recently announced that it would scrap its longer advertising format in 2018 and instead concentrate marketing offerings using shorter content. Business Insider reported : A Google spokesperson told Business Insider: "We've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.".

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. Cook shared: “We’re not against digital advertising. Also: U.S.

Facebook admits to inflating advertisers’ video views

PR Daily

Consumers might not be watching your organization’s videos as much as you thought they were. Facebook assured advertisers that they weren’t overcharged. Of note here is that even though Facebook self-reported the discrepancy weeks ago on its Advertiser Help Center, reporters only picked it up recently. Did the inaccurate metric help sway some advertisers to spend on Facebook instead of Twitter or YouTube?

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 Though the announcement is promising for both publications and PR and marketing pros creating digital-first content, it also carries a warning as advertising revenue drops.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? Wouldn’t that make an epic impression on consumers? If it were me, I would post a comment on the YouTube video, then share it everywhere. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Why it matters: Consumer behaviors have shifted in response to COVID-19, and some of them will remain long after shelter-in-place orders are lifted. Twitter reports that only 37% consider it insensitive for brand managers to continue advertising. YouTube introduces ‘fact check’ panels.

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. It’s no April Fool’s joke to say, advertising may well be in the midst of it – and that’s the theme for this week’s Unscripted Marketing links [UML]. 1) In advertising, we trust.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Hello, communicators: Airbnb is offering a few lucky consumers the chance to stay in the “Fresh Prince of Bel-Air’s” mansion, hosted by Will Smith: hey…who turned on the lights? YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube.

Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand


Sticking to traditional advertising channels will cause you to drown out in the crowd. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. YouTube.

Disney drops YouTube star PewDiePie over anti-Semitic content

PR Daily

Social media influencers can be a boon to an organization looking to reach younger consumers—but they come with a risk. Such is the case with Swedish YouTube star Felix Kjellberg, known to his followers as “PewDiePie.” At 27, Kjellberg has amassed a gigantic following: More than 53 million people are subscribed to his main YouTube channel, which has roughly 14.7 That didn’t stop him from nabbing partnerships with YouTube, Google and Walt Disney Co.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Why it matters: Data breaches are becoming increasingly frequent, but that doesn’t mean they can’t destroy consumers’ trust in your organization. YouTube demonetizes ‘Coronavirus’ content.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. Regarding Google’s paid advertising : · Google has tracked 4 billion store visits from ad clicks.

Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?


In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We decided we wanted to pit a few advertising/marketing approaches against each other. We’ve all been there.

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

In a blog post , the LinkedIn wrote: By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth. Here are today’s top stories: YouTube weeds out channels spreading propaganda about Hong Kong.

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

It’s provided updates to its employees and consumers, giving its staff at closed locations up to two weeks of pay for previously scheduled hours and opportunities to work at other stores. Though he mentioned Target’s crisis response, the focus remained on affected employees and consumers.

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

In response, Guinness released an uplifiting message for the holiday: “When you raise a pint of Guinness, also remember to raise each other up,” Guinness said in its video, also reminding consumers that it “wasn’t going anywhere.”. YouTube fights misinformation.

6 pros and cons of using YouTube for marketing

PR Daily

YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Consider these pros and cons that can help you decide if the platform is right for you: The pros of YouTube marketing. Sharing your videos on YouTube can positively affect your organization’s search rankings. Unlike Vimeo and its subscription plans, YouTube a free video-hosting platform.

4 ways Tom’s drives consumer success and sales on social media

PR Daily

The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. For example, if you’re not actively creating videos, don’t start with a YouTube channel.). “If Put consumers first. The post 4 ways Tom’s drives consumer success and sales on social media appeared first on PR Daily.

Why It’s Important to Track Social Media Mentions

Critical Mention

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Social Media Advertising Facebook Influencer Marketing Instagram Technology Twitter YouTubeSocial Media’s popularity is growing faster than ever before.

Let Influencer Marketing Drive Your Consumers Down the Sales Funnel

Konnect Agency

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more.

Flack's Revenge - Untitled Article

Flack's Revenge

Social media is more and more becoming people media, and I think you have millennials that have stopped watching TV and instead spend most of their time on YouTube or IGTV or perhaps Facebook Watch. I don’t think we’re there yet but considering how much time teenagers spend watching YouTube videos, they are already watching that more than TV, so I don’t think we’re that far behind. And I’m sure they’re doing more advertising on Instagram as well.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. AdAge reported: Online advertising is expected to generate $120 billion in the U.S. YouTube creators come together to plant 20M trees.

In run-up to the Super Bowl, companies advertise their advertisements

PR Daily

Burger King released several short teaser ads, which show its mascot preparing for the brand’s big moment during the game: Adweek reported : As part of the campaign, and likely to build on the mystery of the brand’s teaser, Burger King has partnered with DoorDash to offer consumers Mystery Boxes for $10 from participating restaurants. The post In run-up to the Super Bowl, companies advertise their advertisements appeared first on PR Daily.

5 Ways to Increase Your Website Traffic

Critical Mention

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Eighty-five percent of all internet users in the United States watched online video content monthly on any of their devices and studies show that 54% of consumers want to see more video content from a brand or business they support ( Oberlo ). Marketing Earned Media Facebook Instagram LinkedIn Online Paid Social SEO Twitter YouTube

Film 104

The Essential Components of Your Video Marketing Strategy


If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game. Video Marketing on YouTube. Why YouTube? Everyone’s on YouTube.

Video 213

5 Essentials for Successful Video Marketing

Glean.info Blog

The confidence in video marketing comes from some recent stats: More than 70% of YouTube users would rather watch a video than read a blog post. By 2022, online vides will make up more than 82% of consumer internet traffic. lead generation, conversion, and advertising).

Video 63

Why Every Business Needs Video Marketing


The world watches 1 billion hours of YouTube videos every day. Video content is the content consumer’s favorite form; it helps brands and individuals increase their reach and capture new followers, and at this point, most businesses have taken note of this now well-established trend.

Video 72

Public Relations Holiday-Checklist

Critical Mention

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTube

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent.

Localization Emerges as Key Marketing & PR Strategy this Holiday Season

Glean.info Blog

The Covid-19 crisis has prompted fundamental changes in consumer behaviors. More than half of consumers plan to shop at different retailers this holiday season, mostly due to safety concerns, reveals research by McKinsey & Company. Image by Free-Photos from Pixabay.

Local 64

Report: Insights into LGBTQ consumers and their messaging preferences

PR Daily

Many marketers and PR pros are preparing for brand activations ahead of National Pride Month to engage LGBTQ consumers. Though many consumers report wanting their favorite organizations to take a stand on cultural issues, organizations can come across as crassly opportunistic if their message misses the mark. If you are planning on engaging LGBTQ consumers, start by reaching them through their preferred channels. What LGBTQ consumers want to hear.

Everything You Need to Know About Content Marketing When You Don’t Have Time


YouTube/Vimeo videos. The answer is a definite YES, but it won’t be as time-consuming as you’re probably envisioning. If you’ve tried this strategy (I know I have at one point or another), you know how ineffective and time-consuming this route can be. Content Marketing Advertising Brand Story Content Marketing Strategy content strategy PR Advice Reimagine PRDo you ever wonder how great brands manage to post so much relevant, awesome content as often as they do?