Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement.

Sports 86

Sports Television Advertising Advertising 86

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Over half of Gen Z consumers are over the age of 18.

Consumer 90

Consumer Social Media Education Advertising 90

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. As technology continues to evolve, we can expect more advanced AR features that blur the line between reality and digital content.

Video 118

Video Social Media Media YouTube 118

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . and much more.

Advertising 322

Advertising Advertising Privacy Television 322

The Hoyt Organization

NOVEMBER 24, 2023

Consumers are presented a daily barrage of misleading advertising. They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. Aside from consumer values changing, a new generation (Gen Z) has entered the marketing landscape.

Storytelling 59

Storytelling Publicity Consumer Advertising 59

Reputation Us

AUGUST 28, 2023

I took copious notes at the event and attributed the quotes/insights to the respective panelist (where I recall the quote attributions). MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” –Hope for technology to be ethical.

System 78

System Technology Banking Community 78

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. (In She whined a lot. That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

Konnect Agency

NOVEMBER 20, 2023

Of course, as an agency that likes to be one step ahead, we’re already planning for 2025 and have thought through the top events and trends that you should be considering in 2024. Stay vigilant about changing regulations, especially ones related to political advertising and campaign financing. Connect with our PR pros to learn more.

Trends 52

Trends Strategy Crisis Management Technology 52

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. For more information on events, check here.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 114

Sports Advertising Advertising Survey 114

NewsWhip

JULY 15, 2021

This keeps the topics they explore relevant, specific, and consumer-centric. . We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that,” said Powell. “So, When doing this, they look for areas they want to talk about, or partnerships that they already have.

Creativity 78

Creativity Data Trends Analytics 78

Konnect Agency

NOVEMBER 23, 2021

Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Hybrid Events. While the pandemic took the entire marketing and communications world by storm, it can be argued that the hardest hit segment was in-person events. With hybrid events!

Trends 119

Trends Publicity Communications Marketing 119

Flack's Revenge

NOVEMBER 7, 2016

I list a few below, and also include some of the top tweets related to the event. Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions.

Mobile 166

Mobile Big Data Advertising Advertising 166

Deirdre Breakenridge

MAY 5, 2016

We will be joined by our special guest expert, Fay Shapiro , publisher at CommPRO.biz , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors. What role should advertising have in social? How has technology impacted IMC structures?

Community 150

Community Technology LinkedIn Advertising 150

Remote PR Jobs

SEPTEMBER 25, 2023

And, in our insular world of technology startups (and some startups aren’t “tech startups,” just so we’re clear about the facts), there are a staggering number of smart people who work in tech PR relative to the number of full-time tech reporters. – Why is this world of tech startups able to support so much PR activity?

Publicity 100

Publicity Engineering Advertising Advertising 100

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

MAY 19, 2015

Live events are merging in-person and virtual experiences. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. How to Succeed With Events: These days in-person events start generating buzz days or even weeks before the event and for a while after.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., Old and new tasks.

Communications 124

Communications Crisis Internal International 124

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. However, fifty years later, technology and our media consumption habits are almost unrecognizable. In reality though, such an occurrence was quite rare.

Brand 78

Brand Branding Data Viral 78

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

NewsWhip

JUNE 2, 2020

How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Marketing and Advertising. Spike saves our analysts and editors time by understanding what the news is prior to it becoming an event.” Leigh Fatzinger, CEO and Founder. —. Company Size. 25-50 employees.

Case Study 78

Case Study Study Viral Data 78

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Many consumers buy CBD products online. Spending on media monitoring, content creation and media databases is expected to decrease.

Survey 87

Survey Measurement Employee Retail 87

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Technology and computing. Books and literature.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

JANUARY 13, 2015

One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i] i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. Either way, if you’re not investing in your content i.e. your speaker(s), your event will suffer.

Conference 150

Conference Training Healthcare Policies 150

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

Marketing 74

Marketing Pharmaceuticals System Policies 74

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. For more than two decades, Chris has helped financial powerhouses like Visa, U.S.

Financial 52

Financial Social Media Banking Media 52

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Every new channel reduces the friction needed for consumers to get what they want. Vice President, Marketing Technology. Machine Reading. Christopher Penn (@cspenn) May 17, 2017. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Technology means continuous learning. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136