Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable. Rhys Schueren is a student at Loyola University in Maryland.

Publicity 150

Publicity Conference Film Advertising 150

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a company has developed a unique method for recruiting a diverse workforce, for example, its spokespeople can earn speaking sessions at diversity and inclusion, workplace culture, and HR industry conferences.

Company 174

Company Conference Corporate Leadership 174

PR 20/20

OCTOBER 30, 2018

There’s a conference for that, and you’re invited. Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open. Machine-Assisted Narratives and the Science of Writing. MAICON will also offer five workshops preceding the conference on Tuesday, July 16.

Conference 45

Conference Marketing Case Study Hotels 45

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Industry awards and conference speaking engagements are plum opportunities for an executive to earn respect and visibility from powerful industry peers – and build leads.

SEO 125

SEO Case Study Conference Retail 125

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. And I’m sure they’re doing more advertising on Instagram as well. I’m writing a book on influencer marketing so part of it is R&D. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. Major Conferences. When we think of professional development, we’re inclined to head right for the big annual conference websites. And that’s perfectly fine!

Conference 80

Conference Reddit Local Course 80

Karen Freberg

FEBRUARY 26, 2023

That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well. I am inspired to write this post based on an email I received recently that kept me pondering this question to see how to answer it the best way possible. Taking a step back from conference service.

Conference 82

Conference Agency Resources Social Media 82

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Attend conferences. Research, read, be active in the respective community and write compelling pitches. Takeaway: Credibility is an existential threat to journalism – and always has been. PR needs to do that too. Do your industry reading.

Journalism 134

Journalism Media Relations Report Media 134

PR 20/20

SEPTEMBER 29, 2022

Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021. Take legal writing, for example.

B2B 61

B2B Creativity Content Marketing Measurement 61

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. After more than a decade researching, writing, and speaking about AI, as well as piloting dozens of smarter technologies through the agency and Marketing AI Institute, I am convinced that AI will be the most transformative technology of our lifetime. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards. Most importantly, awards represent a third-party endorsement. PR tips for winning awards.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Maxim Behar

MARCH 27, 2024

We are now seeking answers from our guests, linguistics professors Assoc, regarding the power and weight of the words and whether all this is aimed at advertising and attracting new voters. Sunday press conferences late at night. We won't talk to each other; we'll write emails. It's easier to write than to talk.

Government 64

Government Conference Television Social Media 64

BradleyPR

DECEMBER 5, 2017

They specialize in public relations, writing, editing, social media and internal communications to name a few. Ragan is a well-known communications company that is working towards providing the best and latest content to its consumers.

Social Media 48

Social Media Conference Media Internal 48

Reputation Us

AUGUST 28, 2023

I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions. –Advertising will be more engaging. What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge.

System 78

System Technology Banking Community 78

Rock the Status Quo

AUGUST 1, 2014

We make software that helps eCommerce stores advertise and retarget to people on Facebook. I personally have spoken at a number of Facebook Advertising conferences and events, as well as eCommerce meetups, Startup events, and an occasional podcast. All on the topic of Facebook advertising, and how to make the most from it.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

MARCH 6, 2020

Your brand’s face-to-face communication should express a similar tone that your company’s digital marketing and advertising messages share. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Make sure your brand’s message is consistent with your audience’s interest.

Publicity 112

Publicity How To Sports Conference 112

Critical Mention

AUGUST 20, 2020

Even though many public meetings, events and conferences have been canceled, communication is still evolving. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 104

Interviews Publicity Technology Social Media 104

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Write for the judges – When writing your application, manage the level of language you use. No joke: entering awards does actually require a lot of time and effort.

Case Study 66

Case Study Conference Advertising Advertising 66

Prakkypedia

SEPTEMBER 20, 2014

Write a short, considered letter outlining your case. (Be Ask a question at a conference. Official conference speakers aren’t the only one who can be in the spotlight. Be creative with job advertisements. Be prepared however for others to disagree with your letter and send in their own responses).

Conference 112

Conference Newspapers Community Advertising 112

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 77

Corporate Communications Survey Employee 77

PR 20/20

MAY 8, 2019

Marketing Artificial Intelligence Conference (MAICON). And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Marketing Artificial Intelligence Conference (MAICON). advertising, content marketing, ecommerce, email, social media, website, etc.),

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. After more than a decade researching, writing, and speaking about AI, as well as piloting dozens of smarter technologies through the agency and Marketing AI Institute, I am convinced that AI will be the most transformative technology of our lifetime. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Melissa Agnes

AUGUST 14, 2014

Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. Being my first academic conference, I found it to be fascinating and reflective. How can you draw a conclusion from Facebook engagement without considering all impacting variables? A bridge that could lead to great things.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

The Awards Blog

FEBRUARY 7, 2020

In some awards programs, there are actually people who perform research and write reports choosing companies as the leaders in a particular category. You wouldn’t expect Forbes, Fortune, or the Wall Street Journal to give you free advertising, would you? However, it’s important to understand where your money is going.

Course 87

Course Conference Journalism Writing 87

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media.

Survey 103

Survey Report Media B2B 103

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. via GIPHY.

Communications 209

Communications Policies Storytelling Groups 209

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. He wrote a post to the effect – Native advertising and advertorials: Apples and not-quite-apples – that provided much to consider. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. The sign had information about a conference that was being hosted by public relations directors who worked for various teams in the National Football League (NFL).

Conference 60

Conference Education Public Affairs Television 60

Cision

MAY 2, 2016

.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. ” – Emily Bell, writing for CJR. Native advertise through a third-party. ” – Owen Williams writing for TNW. Twitter Advertising (@TwitterAds) November 8, 2013. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. 1) Not an open house; think: mini-conference. Consider transforming an open house into an event with a conference-like feel. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements.

Resources 78

Resources Creativity Publicity Local 78