PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

If you’ve spoken at industry conferences, upload the video. As a thought leader, your goal is to provide authentic insights into industry trends and business. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The conference will be held in Cleveland, Ohio, July 2019. The attendees who will benefit most from the conference include: Chief Marketing Officers. Strategists.

Conference 59

Conference Marketing Analytics Case Study 59

Cision

OCTOBER 14, 2016

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. I like it when vendors dig deep and find real (market or proprietary) data that shows growth potential or larger technology trends. Harvey’s career started in the U.S. What will catch your attention?

Pitching 120

Pitching Trends Telecommunications Technology 120

PR 20/20

SEPTEMBER 25, 2017

It’s the most wonderful time of the year: conference season. It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? American Advertising Federation. When: September 26.

Conference 62

Conference Marketing Local Advertising 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns. What’s driven the convergence of PR + marketing + advertising? Social media.

Social Media 119

Social Media Conference Media Corporate 119

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The conference will be held in Cleveland, Ohio, July 2019. The attendees who will benefit most from the conference include: Chief Marketing Officers. Strategists.

Conference 40

Conference Marketing Analytics Case Study 40

Deirdre Breakenridge

MAY 8, 2018

Our PRSSA chapter hosts bi-weekly chapter meetings for members to hear from guest speakers regarding current public relations trends. The first is the annual national conference. My first national conference was last October in Boston, Massachusetts. Enhancing Education. Conclusion.

Education 232

Education Conference Meeting Crisis Management 232

Prohibition

SEPTEMBER 21, 2022

We’re always staying on top of the latest social media updates and trends to make sure our social content is relevant and engaging for our target audiences – take a look at our latest round-up below! This will be an interesting one for e-commerce brands as the trend evolves. LinkedIn.

Instagram 62

Instagram Social Media Media Trends 62

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Attending networking events Participate in industry conferences, seminars, and webinars.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a company has developed a unique method for recruiting a diverse workforce, for example, its spokespeople can earn speaking sessions at diversity and inclusion, workplace culture, and HR industry conferences.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. While you don’t have access to their analytics, you still can observe the overall trends. A time-tested path to coverage is to figure out how your employer or client fits within these trends. Attend conferences. So, how can PR improve their odds in media relations?

Journalism 127

Journalism Media Relations Report Media 127

MaccaPR

APRIL 20, 2016

, I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016.

Social Media 48

Social Media Trends Media Facebook 48

PR 20/20

FEBRUARY 21, 2023

2023 marketing trends data from Deloitte states: “From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. ” Throwing large budgets at advertising campaigns on the wrong platform is one of the many ways a law firm’s marketing plan can fall flat.

Marketing 68

Marketing Resources Advertising Advertising 68

Contently - Strategy

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. Big, elaborate events such as conferences switched to a livestream model during the pandemic. On the consumer side, one of the hottest ecommerce live streaming trends is live shopping , where an influencer promotes brand products in real-time.

Video 89

Video Strategy Marketing Instagram 89

ImPRessions - Crenshaw Communications

MAY 22, 2018

They’re platforms for idea-sharing, networking, recruiting, and advertising. Trades confer “earned authority” Like all earned media, trade publications offer that all-important third-party endorsement. Trade pubs are a community network. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Solo PR Pro

MARCH 29, 2022

The regular replenishing of our minds, keeping up with industry trends, and learning new skills is essential to the success of our business. From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. Major Conferences.

Conference 80

Conference Reddit Local Course 80

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. Small text ads – written by Shankman – were included at the top of every email.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

JULY 16, 2019

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Having a protocol to respond quickly to breaking news and industry trends is key to gaining traction in a digital world. Soon they will start speaking at conferences , and opining on cyber sec topics in major publications.

Company 213

Company Case Study Airlines Study 213

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

NOVEMBER 11, 2019

A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode. The first option is to tape a live podcast event, which could be held at a summit or conference. Be sure to advertise this before the event. Google Voice is easy to set up and convert into usable audio.

Community 206

Community Nonprofit Conference Social Media 206

Bianchi Biz Blog

FEBRUARY 22, 2024

PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. Considering the targeted audience PR brings, media coverage in the right media outlets is viewed to be up to 10 times more credible than advertising or sales messages.

Automotive 65

Automotive Technology SEO Engineering 65

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. Extremely important; how else does a PR team know what story to newsjack or how to build a trend piece?

Blogging 159

Blogging Pitching Fashion Sports 159

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Critical Mention

AUGUST 20, 2020

Even though many public meetings, events and conferences have been canceled, communication is still evolving. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. The New Rules of Marketing & PR. The Definitive Book of Body Language.

Resources 136

Resources Communications Education Guidelines 136

Shift Communications

FEBRUARY 9, 2018

Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% Let’s turn our eyes towards revenue. Ad Revenue. Christopher S.

Twitter 74

Twitter Conference Advertising Advertising 74

Maxim Behar

SEPTEMBER 5, 2021

What is the biggest trend right now? - The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. No one wants to attend a two day conference via webinar.

Crisis 151

Crisis Government Energy Community 151

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Cision

MARCH 30, 2016

Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Billboards, people, advertisements, your friend, your boss. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month.

Instagram 120

Instagram Video Brand Branding 120

PRSay

DECEMBER 1, 2017

Don’t get me wrong; I didn’t ignore my education, as I frequently enrolled in professional development workshops, conferences and webinars. The trending communications strategies were what my clients really needed, right? Earning my APR was a long-term goal that kept being pushed down my priority list.

Nonprofit 103

Nonprofit Education Study Small Business 103

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility.

Writing 130

Writing Comparison Product Launch Leadership 130

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. What social media guru Ekaterina Walter aptly called the “newsfeed mentality” at last month’s FutureM conference lies at the very heart of RTM.

Marketing 138

Marketing Conference Trends Viral 138