5W PR

JULY 14, 2023

Effective advertising strategies for home brands can help attract customers, increase brand awareness, and drive sales. Highlighting benefits When advertising outdoor furniture, it’s crucial to emphasize the benefits of outdoor living. Social proof Social proof is a powerful tool in outdoor furniture advertising.

Mobile 78

Mobile Advertising Advertising Pinterest 78

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 176

Reddit Software B2B Technology 176

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Onclusive

DECEMBER 19, 2019

I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. How could that be? The answer is control.

Marketing 195

Marketing Advertising Advertising System 195

5W PR

AUGUST 30, 2023

Utilizing sponsored ads Amazon offers various advertising options, including Sponsored Products and Sponsored Brands, which can help increase visibility for the products and drive traffic to the Storefront. After that, it’s time to log into the Seller Central account and open Manage Stores in the Advertising tab.

Mobile 78

Mobile Advertising Advertising Social Media 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. The moves were part of a plan to sell the company and deliver a robust return for its investors and key officers. We helped devise just such a strategy for a German mobile navigation company. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Advertising Week NY, September 23-26, New York. Mobile World Congress LA, October 22-24, Los Angeles.

Conference 173

Conference Leadership Sports Policies 173

The Stalwart Blog

NOVEMBER 13, 2015

Now, Facebook is bringing advertisements into the 360 foray. This week, the company announced the arrival of virtual reality-style video ads for brands such as AT&T, Samsung and Nestle. Facebook also announced that 360 Video can now be watched on iOS mobile devices.

Advertising 60

Advertising Advertising Facebook Video 60

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Mobile is still growing.

Trends 159

Trends Mobile Advertising Advertising 159

Sword and the Script

MAY 21, 2019

Increasingly, people are doing it on their mobile devices. Most people are on their phones even at work, a well-designed piece of mobile content via social can appeal to someone in a way that downloading a whitepaper does not. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR.

B2B 81

B2B Social Media Company Marketing 81

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. How Threads works Let’s start with the basics: Threads is 100% mobile-based.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Shift Communications

APRIL 27, 2015

Facebook’s a mobile giant. 86% of Facebook users access the service on a monthly basis at least part of the time on mobile devices. If you’ve got Facebook traffic coming to your digital properties, you’ve got mobile users. When was the last time you searched for your company? Are you showing up there?

Mobile 60

Mobile Facebook YouTube Video 60

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that? And you need all four components to succeed.

Automotive 73

Automotive Media Mobile B2B 73

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. ” In other words, for larger agency networks and holding companies, growth is far more sluggish than within substantial midsize firms. They’re likely to be open to working with early-stage companies as well. But what does that really signify?

Agency 259

Agency Creativity Internal International 259

5W PR

OCTOBER 1, 2020

The digital marketing leaders are constantly monitoring their companies’ digital performance over time, and have benchmarks in place to see if the strategies are working, and with those benchmarks, they’re also able to compare their strategies with the best industry brands. Advertising Benchmarks. Social Media Benchmarks.

Advertising 88

Advertising Advertising Measurement Facebook 88

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Mobile-friendly Platforms. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Mobile video ads were the fastest-growing format, doubling in size (103pc) to £693 million.

Advertising 34

Advertising Advertising Video Film 34

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. announced new enhancements to its CRM application, called “Q4 Desktop” and mobile app “Q4 Go.” It was later acquired by a holdings company called West.

Software 126

Software Analytics Technology Video 126

Shift Communications

NOVEMBER 2, 2017

Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. Facebook stopped publishing its mobile-only user data; we use predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data and their current overall user base.

Facebook 87

Facebook Social Media Mobile Media 87

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Polish the company story, but don’t lose authenticity. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Communications Conversations

SEPTEMBER 14, 2022

Sometimes, you’ll notice the graphics include so much type it’s impossible to read on a mobile device. Advertising photography – You know the shots. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. All could be possible.

Brand 215

Brand Branding Instagram Video 215

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore.

Automotive 84

Automotive Report Meeting Radio 84

Shift Communications

MAY 4, 2017

Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. Facebook stopped publishing its mobile-only user data; we have used predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data. What do these results mean for you?

Facebook 107

Facebook Video Mobile Advertising 107

5W PR

SEPTEMBER 14, 2020

This element is then followed by effective landing pages and search optimization, keeping track of ratings and online reviews, and finally, paid search and social advertisements. Mobile-friendly landing pages are another essential when it comes to successful local marketing campaigns. Listing Management. Landing Pages.

Local 88

Local Marketing SEO Mobile 88

5W PR

JULY 18, 2023

With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. To make it professional and user-friendly, ensure it’s visually appealing, easy to navigate, and mobile-optimized. That includes beverage brands.

Brand 78

Brand Branding Engineering Analytics 78

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between.

Meeting 72

Meeting Automotive Engineering Journalism 72

Flack's Revenge

DECEMBER 7, 2020

It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Your company can innovate in pricing and delivery models. But what is Retsyn? Secret Sauce in IT. Sans Sauce. Not necessarily.

How To 194

How To Wikipedia Engineering Web 194

Bianchi Biz Blog

APRIL 13, 2023

PRO TIP #1: The key here is to provide all the pertinent details while emphasizing the big picture on what your innovation means in terms of changing the future of the mobility industry. Four top reasons include: 1. The PACE Award offers two programs for nominations, offering opportunities for innovations in various stages of production; 2.

Automotive 80

Automotive Mobile Technology Social Media 80

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

DECEMBER 28, 2021

Consider also the variety of user experiences with email: iPhone vs. Android, dark mode vs. light mode, mobile vs. tablet vs. desktop, etc. To answer these questions, your company must collect the most accurate, informative data about your audience. The template you’ve crafted in your mind might utilize a revolutionary design.

Marketing 210

Marketing Apparel Data Software 210

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174