Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” adults use mobile to consume news. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign.

Digital PR 251

Digital PR How To Small Business Analysis 251

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Data drives marketing. To be a successful marketer, you must be able to measure your strategies. Rise of native advertising.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. More video content is uploaded in 30 days than the major U.S. There’s virtually no such thing as a traditional PR company anymore.

YouTube 136

YouTube Training Video Survey 136

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Child influencers are reshaping digital marketing.

Brand 83

Brand Branding Marketing Ethics 83

PR 20/20

OCTOBER 11, 2018

At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Here are five points I think are relevant for B2B marketing leaders. 1) Marketers anticipate budget growth. over the next year.

Survey 62

Survey B2B Marketing Mobile 62

Cision

AUGUST 31, 2015

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Fidelity – What is the expected quality of the content that you will post to the network?

Video 120

Video Mobile YouTube Enterprise 120

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Hint: the reviewers or judges might be looking at your submission on a mobile device.) To make things easier, publish the content on the Web and provide hyperlinks. .

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job?

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business. Talk to Us !

Social Media 117

Social Media Brand Branding Media 117

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Rock the Status Quo

JUNE 14, 2015

Adding a playlist to a piece of content probably isn’t exactly what some have in mind when they think of sensory branding… but why not? Check out this interesting article on Advertising Age: Sensory Marketing is the Next Frontier in Mobile Advertising. It’s fun! Like the idea?

Blogging 100

Blogging eBook Advertising Advertising 100

Cision

NOVEMBER 23, 2015

In 2016, Instagram may introduce ads, Twitter may change their algorithm to more of a Facebook model, or Facebook may restrict reach (content volume will increase, so this happens naturally as well). PR and marketing professionals can hedge their bets against future social platform volatility by building large email lists. Conclusion.

Communications 120

Communications Mobile Facebook Study 120

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74

Mobile Automotive Brand Branding 74

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. As such, podcasts are an old tool with a new twist.

Tools 60

Tools Pinterest Marketing Media 60

Shift Communications

FEBRUARY 6, 2015

However, as many companies have learned over the years, taking your eye off the top of the funnel means that eventually the bottom of the funnel suffers. Content marketers should make use of the feature and test it with short form video. This allows tweets to be embedded directly into mobile apps.

Twitter 60

Twitter Mobile Video Advertising 60

Sword and the Script

DECEMBER 10, 2016

In a piece for the American Marketing Association , titled Gartner’s CMO Spend Survey Shows Marketing Budgets on the Rise in 2017 , staff writer Sarah Steimer , provides a useful summary of the full 24-page study: “The findings are based on Gartner’s survey of 377 marketers in North America and the U.K. We are great at both!

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

JUNE 14, 2016

Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? Consider this question carefully because I don’t mean should a company make a profit from the products or services it markets. The CMO Survey with Social & Mobile Marketing Takeaways.

Marketing 60

Marketing Conference Software B2B 60

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies. You can connect with him on LinkedIn.

Video 86

Video Brand Branding Energy 86

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. AI-written content adds more noise. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

DECEMBER 19, 2019

With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Fast Company __. Q6) What’s the difference between sponsored content and native advertising? Q15) What’s all the hype with “content marketing?” shanesmith30 _.

Journalism 28

Journalism Radio Report Advertising 28

PR Conversations

MAY 24, 2016

However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies). The idea is to support better career decision making and demonstrate how professional mobility can be a fact of a healthy industry and mature occupation.

Publicity 41

Publicity Agency Study Mobile 41

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The power of visuals and mobile. AdWords has evolved for legitimate mass appeal.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

JANUARY 20, 2015

Marketers disagree on needs and metrics – but appear to be doubling down on s ocial media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report which Salesforce recently published. No matter what, your stuff needs to look good on a mobile device.

Marketing 60

Marketing Mobile Survey Advertising 60

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. As we know, what we see from executives in social media is not always necessarily their opinion, per se – it is often a form of marketing in itself, delivered in what is considered an advertising medium.”. About Shane Schick.

B2B 120

B2B B2C Pitching Social Media 120

Sword and the Script

JULY 18, 2017

Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? Savvy marketers are building their own audience through content marketing and then amplifying the best performing content with PR and advertising efforts.

Trends 76

Trends Marketing Software Media 76