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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

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MOVE is Mobility Reimagined: 5 Reasons to Attend the #1 Urban Mobility Show

Bianchi Biz Blog

Written By: Emma-Jane Dinan, General Manager, MOVE GLOBAL EVENTS As an automotive or mobility tech supplier, you must have MOVE on your agenda. You will learn about the latest game-changing disruptions in the mobility space. 2️ You will meet the leaders and visionaries from the top players across the mobility value chain.

Mobile 57
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Companies still struggle to optimize mobile app experiences—what marketers must know

Agility PR Solutions

New research from app experience platform Airship spotlights key internal challenges companies of all sizes face in deploying and improving app experiences for their customers, revealing that the mobile app experience (MAX)—as a concept and set of best practices—is still very much a frontier.

Mobile 86
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Navigating negative public comments about Amazon’s new mobile assistant

Agility PR Solutions

At the end of September, Amazon made an announcement for a brand new product, which is supposed to make the company’s home assistant moveable, by putting it on wheels, called Astro. The company had been rumored that it would be introducing a home assistant robot for a while now, and it finally made the introduction […].

Mobile 145
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CX appeal: Consumers want brand relationships with benefits—when it comes to brands’ mobile apps, they want to feel the love

Agility PR Solutions

Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re willing to share their personal details with their favorite brands, but first they want to be wooed. So what are they looking for in a prospective brand partner? Flowers and chocolate?

Mobile 105
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5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

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It takes a community to drive change - Socially Mobile launches to candidates

Stephen Waddington

A thank you letter to the PRCA and the Socially Mobile community. Socially Mobile opens for applications today. I want to dedicate this award to everyone who has offered their support to help Sarah Waddington CBE and I build Socially Mobile over the past year. The PRCA has provided much needed industry leadership and support.

Mobile 143