NewsWhip

FEBRUARY 13, 2023

Interestingly, Affleck had been spotted at the location in January, presumably filming the commercial, and this may even have served to build anticipation for the spot when it eventually aired, even though it was not confirmed at the time why he was there. "Premature Electrification" ad is your Super Bowl ad winner.

Film 147

Film Social Media Mobile Brand 147

Critical Mention

MAY 31, 2019

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Blue Fountain Media found that 90 percent of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Create visual content.

SEO 102

SEO Film Advertising Advertising 102

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 84

Automotive Report Meeting Radio 84

Cision

SEPTEMBER 4, 2015

Here’s the top media industry stories we’re following this week: The Big News: Bloomberg News announced layoffs this week, totaling 55 ( POLITICO NY ); Horror film legend Wes Craven passed away ( The Hollywood Reporter ); Rebekah Brooks will return to News Corp.

Media 120

Media Film Video Mobile 120

Mindful Marketing

MARCH 12, 2021

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74

Film Television Examples Analysis 74

Prohibition

JANUARY 6, 2023

inform audiences, promo film, personal connection, next company event. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Mark My Words

MAY 30, 2022

Screenshot No matter what verdict is announced regarding the Johnny Depp versus Amber Heard defamation trial, it’s undeniable that the Pirates of the Caribbean star’s film career was impacted by both the allegations from and the ongoing court battle with his ex-wife. At the time, there were several calls for Dior to follow suit.

Film 60

Film Fashion Advertising Advertising 60

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. These fashion companies live in their own bubble, it’s like The Devil Wears Prada [film]. Brands hope for short-term memory loss and long-term amnesia.

Fashion 60

Fashion Film Newspapers Advertising 60

Mindful Marketing

FEBRUARY 22, 2020

Few food companies have the mettle to play with such fire, but one known for flame-broiling and often flagrant marketing does: Burger King. The fast food icon recently launched a “global, integrated advertising campaign showing its iconic Whopper® sandwich covered in mold.” First, the lettuce starts to wither.

Advertising 65

Advertising Advertising Film Banking 65

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. As enjoyable as Kwik Fit’s Christmas film is it has to contend with the rank & vile of social media’s funny video churn.

Film 60

Film Television YouTube Video 60

Mindful Marketing

APRIL 23, 2022

Camera crews are filming them the entire time, so in some sense they’re safer during shooting than they may be any other day. Still, the show can’t be more than a bandage on the company’s expanding wound of subscriber attrition, which will only be healed by a more drastic strategic prescription.

Television 79

Television Film Video Company 79

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Broader remit, more engagement across the company.”. Broader remit.

Communications 120

Communications Crisis Internal International 120

Mindful Marketing

SEPTEMBER 5, 2020

The company filmed reactions of several pint-sized punk’d consumers, who were given unmarked pouches and asked to test “a new flavor” of juice. ” What made Carpi Sun’s prank poignant is that the company’s juice pouches are familiar to so many. According to the U.S. million , of which 21.2%

Consumer 65

Consumer Course Film Advertising 65

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. “SXSW is one of the most effective channels for promoting your business to professionals.”. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. with $1 million of advertising; in return, Hershey could use E.T. Although the Big Soda company sold Columbia Pictures seven years later, they made a lasting impact on the industry. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals.

Agency 97

Agency Interviews Film Advertising 97

Cision

JULY 13, 2016

For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising. Sometimes there’s a great story to tell and it’s ripe for a national pitch, and sometimes not—and landing a spot on the cover of a trade publication will probably benefit the company more!

Print 120

Print Tourism Transportation Film 120

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. We were delighted to spend a day in the company of the legendary T’Pau singer Carol Decker who is trialling the brand new Marodyne LiV device that is designed to help people manage osteoporosis.

Sports 52

Sports Film Local Exercises 52

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. The IHOP name change began as a mysterious campaign where the company asked customers to guess why the brand would change its name to “IHOB.” The IHOP Name Change.

Measurement 149

Measurement Education Social Media Film 149

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. My dad worked in foreign trade all his life he ran a big company called Balkan Car. Maxim: I decided to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution. Many have paid financial penalties.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution. Many have paid financial penalties.

Film 60

Film Print Creativity Internal 60

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The company reacted by sending out their first apology a day after the image was noticed. The commercial showed clips and images of sexism in films, boardrooms and also violence.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

Mark My Words

SEPTEMBER 22, 2022

The statement read: “We asked Phillip and Holly to be part of a film for this Tuesday’s programme. It’s not just whether she can get back onside with the viewers, advertisers may consider she has damaged her brand and This Morning,” he told i. “If Lawyers can’t really help this situation.

Crisis 60

Crisis Comparison Reputation Film 60

MaccaPR

FEBRUARY 11, 2016

How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far? This was the focus of our Minneapolis PR agency’s one-on-one conversation Feb. I Will What I Want" - Under Armour.

Brand 48

Brand Branding Marketing Film 48

The Resolution Blog

OCTOBER 15, 2019

B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. As a result, campaigns are often dry, serious, and?

B2B 120

B2B B2C Facebook Storytelling 120

PR in High Definition

SEPTEMBER 24, 2019

While we tend to think of ‘the gig economy’ being made up of the likes of musicians, drivers for ridesharing companies and delivery jobs, it refers to anyone working on a short-term contract or freelance – and that includes journalists and writers. The freelance dance. News been framed! Before each video plays, usually there’s a short advert.

Media 54

Media Newspapers Journalism Video 54

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. What they do in their companies.

Radio 59

Radio Ethics How To Writing 59

PR 20/20

OCTOBER 12, 2017

The film grossed over $140 million USD at the box office; it was made on a budget of less than $1 million. Ultimately, 20th Century Fox decided to take a chance on the film. Today, Red Bull Media House is one of the world’s most successful media companies. The Day Hollywood Changed.

Marketing 53

Marketing Enterprise Print Film 53

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Like Eden I’m also looking forward to seeing the film adaptation over the holidays. This eye-opening book examines the underbelly of the media world.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Norton's Notes

AUGUST 19, 2015

I worked with my good friend Stuart Bruce and he helped advise me with which technology to use, and to be fair to him, he let me say what I thought on our company blog too. Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content.

Blogging 28

Blogging Writing Advertising Advertising 28

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education. Proven to get More Out of Media Relations. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Doctor Spin

DECEMBER 21, 2023

Influencer media kits typically include information about how well-suited their platforms would be to advertisers (i.e., A notable early example is the film “Sneakers,” which included a floppy disk with a custom program about the movie, marking one of the initial instances of a film studio employing an EPK. media buyers).

Media 52

Media Wikipedia Product Launch Journalism 52

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around.

Industry 222

Industry How To Insurance Insurance 222