Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. with $1 million of advertising; in return, Hershey could use E.T. Although the Big Soda company sold Columbia Pictures seven years later, they made a lasting impact on the industry. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. We were delighted to spend a day in the company of the legendary T’Pau singer Carol Decker who is trialling the brand new Marodyne LiV device that is designed to help people manage osteoporosis.

Sports 52

Sports Film Local Exercises 52

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. My dad worked in foreign trade all his life he ran a big company called Balkan Car. Maxim: I decided to do advertising. I said, "Sure."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Mark My Words

SEPTEMBER 22, 2022

The statement read: “We asked Phillip and Holly to be part of a film for this Tuesday’s programme. Willoughby and Schofield would not have been able to interview anyone and the only footage allowed was a camera feed used by all broadcasters. Alice Beer had previously reported from the queue for This Morning on Thursday.

Crisis 60

Crisis Comparison Reputation Film 60

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The company reacted by sending out their first apology a day after the image was noticed. The commercial showed clips and images of sexism in films, boardrooms and also violence.

Fashion 75

Fashion Telecommunications Crisis Training 75

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

MaccaPR

FEBRUARY 11, 2016

How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far? This was the focus of our Minneapolis PR agency’s one-on-one conversation Feb. I Will What I Want" - Under Armour.

Brand 48

Brand Branding Marketing Film 48

PR in High Definition

SEPTEMBER 24, 2019

While we tend to think of ‘the gig economy’ being made up of the likes of musicians, drivers for ridesharing companies and delivery jobs, it refers to anyone working on a short-term contract or freelance – and that includes journalists and writers. The freelance dance. News been framed! Before each video plays, usually there’s a short advert.

Media 54

Media Newspapers Journalism Video 54

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. What they do in their companies.

Radio 59

Radio Ethics How To Writing 59

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Norton's Notes

AUGUST 19, 2015

I worked with my good friend Stuart Bruce and he helped advise me with which technology to use, and to be fair to him, he let me say what I thought on our company blog too. Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content.

Blogging 28

Blogging Writing Advertising Advertising 28

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. She was hired by Edelman in San Francisco and will start her PR career there this summer. .

Sports 0

Sports Leadership Internal International 0

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. As companies look for more cost-effective ways to stretch a PR budget, micro-influencers are a good fit. The takeaway for PR is twofold. Technology scales influencer efforts.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

SEPTEMBER 29, 2015

The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. It does so through a who’s who list of interviews and case studies from brands big and small. Advertising was fabulous at getting our attention, this burst of disruption. Every company as a media company.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. How did you get your start in PR?

Film 120

Film Creativity Brand Branding 120

Polaris

DECEMBER 6, 2014

Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. So if you’re interested in the latest in film, books, TV, music and more, be sure to tune into the Culture Gabfest. 3: Social Media: Social Pros Podcast. I know, I know.

Marketing 147

Marketing Content Marketing Social Media Film 147

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? Nissan (largest indoor illuminated advertising billboard). Priceline Pharmacy (world’s longest chain of selfies). ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Stephen Waddington

DECEMBER 24, 2019

The only condition attached was no swearing or abusive language as the company was live on TV. After undertaking a set of the usual sceptical TV interviews Boris was about to get on the bus when Stephen, with his sign, asked for a picture with the lads. Was he going to cut tax just for the rich? Which led to his NI cut announcement.

Newspapers 78

Newspapers Film Local Policies 78

Maxim Behar

MARCH 14, 2024

Have you watched any of the nominated films for Best Picture? Maxim: You know, a few years ago, I was at one of the forums in Davos, and during the breaks, I was interviewed by an American television company, CNBC. Sometimes, especially those films that are crème de la crème, the best ones we'll see tonight. Maxim: Now.

Film 59

Film Industry Television Technology 59

Mark My Words

DECEMBER 29, 2015

FleishmanHillard launched a new product to help companies drive an authenticity agenda. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. By the end of the year the PR shambles was forgotten and the company is celebrating a 5-year profit high. Authenticity is not doing PR.

Journalism 60

Journalism Wikipedia Film Interviews 60

Mark My Words

MARCH 28, 2022

Brooklyn has enjoyed a few paydays to cover at least some of his own bills; in 2016 he landed a £100,000 advertising deal with Huawei to plug a smartphone and later modelled for the clothing company Pull&Bear, with the profoundly meaningless campaign slogan “Jump barriers and be in the right place”.

Meeting 60

Meeting Fashion Instagram Financial 60

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48