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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Sponsored content is often confused with native advertising , but it’s actually a subset of it. The pros and cons of sponsored content in PR.

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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 84
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Is Netflix Content 'Good Enough'?

Mindful Marketing

Whether toddlers should be by themselves on road-trips is a worthy question, as is why people a half-world away are watching a decade-old television show. ’ is a documentary-style television program in which Japanese parents send their toddlers on their first independent errands. ‘ Old Enough ! ‘ Old Enough !’

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Recoloring History

Mindful Marketing

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74
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You can’t get better than a PR quickie

Mark My Words

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for.

Film 60
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Brands Be the Content Customers Want…Not Next to It [UML]

Sword and the Script

but it did agree to do a tie-in between the movie and the candy after the film was released. with $1 million of advertising; in return, Hershey could use E.T. Although the Big Soda company sold Columbia Pictures seven years later, they made a lasting impact on the industry. in its own ads.”).

Brand 60