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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 84
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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. A veteran marketer and an up-and-coming rookie argue the call. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

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Top nine PR crises so far for 2019

Prohibition

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The company reacted by sending out their first apology a day after the image was noticed. The commercial showed clips and images of sexism in films, boardrooms and also violence.

Fashion 75
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48
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Media 102? A brief update to media 101

PR in High Definition

While we tend to think of ‘the gig economy’ being made up of the likes of musicians, drivers for ridesharing companies and delivery jobs, it refers to anyone working on a short-term contract or freelance – and that includes journalists and writers. The freelance dance. As such, this makes them a target in public relations campaigns.

Media 54
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.