PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. So, what should a company know as they are looking to begin marketing on TikTok ? The growth of TikTok.

Marketing 88

Marketing YouTube Advertising Advertising 88

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. ” I knew we had a great story, but I had trouble obtaining earned media. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media.

Twitter 208

Twitter Software Retail Agency 208

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

Media 103

Media How To Advertising Advertising 103

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? Not in the actual review, since that would negate the value of an unbiased third-party review – but on social media. Become a part of their social community.

Brand 100

Brand Branding YouTube Social Media 100

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. It’s their online spokesperson(s).

Brand 100

Brand Branding Community Wikipedia 100

Sword and the Script

JUNE 6, 2020

That means riding the wave of memes and random topics that sustain social-media chatter, posting in the same formats as everyone else, often acting more like a friend than a company – even in times of tragedy.” Tiffany Hsu , an advertising and marketing reporter for The New York Times , has a balanced piece. How about now?

Brand 91

Brand Branding Fashion YouTube 91

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Metrics PR activity will be benchmarked against other activities in the marketing mix.

Pitching 102

Pitching Instagram Agency YouTube 102

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

Rock the Status Quo

MARCH 30, 2015

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. Bottom line, social platforms exist to serve the needs of users and advertisers. “Terrible” at explaining? .”

Twitter 136

Twitter Facebook Radio Interviews 136

Rock the Status Quo

MARCH 2, 2015

Last year’s incredible dwindle in Facebook reach, their purchase of Instagram, looming Twitter changes to wrap in more advertising – oh, and did we mention the Pinterest changes? – all signify one thing: while social media is still valuable, it’s more important than ever to focus on strategy first, tools second.

Google 100

Google Pinterest Media Social Media 100

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. Bottom line, social platforms exist to serve the needs of users and advertisers.

Twitter 120

Twitter Facebook Radio Interviews 120

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Presspage

AUGUST 20, 2019

But there are obviously other tools in your PR kit, each with its own role to play in helping you get earned media coverage. There’s owned media : brand-owned websites, newsrooms, newsletters, social channels, etc. Paid media , like traditional advertising, marketing, and sponsored content.

Media 74

Media SEO Resources YouTube 74

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. Food influencers are among the more popular accounts on Instagram, TikTok and YouTube.

Brand 40

Brand Branding Local Instagram 40

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. Holistic media and commerce. So which one garnered more interest according to Google trends?

Mobile 101

Mobile Community System Social Media 101

ReimaginePR

OCTOBER 3, 2016

Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand.

eBook 219

eBook How To Writing Community 219

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. The result was a powerful social media response along with plenty of hype for the cars. Community Involvement. The IHOP Name Change.

Measurement 149

Measurement Education Social Media Film 149

Critical Mention

NOVEMBER 13, 2019

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media.

Publicity 74

Publicity Employee Analysis Radio 74

Prohibition

MARCH 16, 2021

Brewdog shortly followed suit announcing via social media that as its pubs were closed, they could be used as spaces for vaccine-giving centres. The poorly thought out campaign slogan led to 2,370 complaints – forcing the Advertising Standards Authority to take action. THAT meme we all couldn’t get enough of.

Instagram 62

Instagram Government Airlines B2C 62

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic.

Consumer 52

Consumer Marketing Social Media Instagram 52

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

DECEMBER 4, 2018

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Funny thing is — it’s not really a hot new trend. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Question: What top 3 mistakes should advertisers be aware of as they look into getting their feet wet in/with influencer marketing?

Marketing 65

Marketing Conference Advertising Advertising 65

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. DePaul University College of Communications, 2011 – 2022. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.”

Facebook 120

Facebook How To Customer Service Wikipedia 120

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? Also, kids are taking the internet by storm with their YouTube channels and toys. What social media platforms do you find most useful for pitches? What are hits and misses you’ve experienced with PR and advertising professionals?

Pitching 120

Pitching Instagram Viral YouTube 120

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. It’s fresh thinking the PR community needs.

Case Study 117

Case Study Software Data Web 117

Communications Conversations

FEBRUARY 29, 2016

1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. But, increasingly, what I see is a constant need to explore new media and tools in an effort to keep pushing organizations forward. 2016 Skills of the PR pro of the Future.

Analytics 60

Analytics Instagram Mobile Employee 60