Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

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Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

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Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. FREE DOWNLOAD: The Future of Media Relations Special Report ].

How social media strategies should adapt to COVID-19

PR Daily

The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media.

How companies are failing social media managers—and wasting crucial talent

PR Daily

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed. Social media managers wield an immense amount of power over companies’ reputations. Social media managers are overworked.

How Visa Canada is helping its community during COVID-19

PR Daily

The media landscape is still dominated by COVID-19—and the narrative is unlikely to change as the U.S. However, organizations can still drive the conversation with efforts to help their community. Social listening is paramount.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers. Build a community.

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7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4%

5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. In under a week, the video goliath’s “YouTube Rewind 2018” has overtaken a Justin Bieber video to earn the distinction of the most unpopular video ever uploaded, with just over 9 million thumbs down. RELATED: Join us at Disney World to soak up some sun and a wealth of social media secrets. ].

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Social Media

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5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Social media is immediate and noisy. That’s just one of many social networks.

Study: Marketers struggle to prove social media ROI

PR Daily

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Most of the marketers surveyed (90%) agree that spending budget dollars on social media efforts directly affects revenue, but only 63% say they frequently discuss social media metrics or ROI with executives.

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How to convert social media critics into avid fans

PR Daily

It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. Social media provides a plethora of engagement opportunities, but the medium is not without its risks. Here’s what PR pros learn from Dave, about social media and the power of humor in a rancorous media climate: It started with a YouTube video. Watch @codyko video on YouTube (link in bio).

Insider secrets for making the most of social media

PR Daily

Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Year after year, there’s been a substantial growth in social media activity for consumers and businesses alike. Check out these four simple strategies to boost productivity and ensure you’re making the best use of your time on social media in 2018: 1.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. Leadership Media PR 2.0

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. million followers across Grubhub’s and Seamless’ social media profiles on Facebook, Instagram and Twitter, the food-ordering services dish up tasty interactions and keep fans coming back for more.

Inside Dell Technologies’ pioneering social media monitoring operation

PR Daily

That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts.

Report: Video is crucial for reaching social media audiences

PR Daily

A study from data analytics firm Talkwalker and Trust Insights reveals YouTube is an essential platform as users seek educational content. Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums that are not public facing but offer a specific audience for collaboration, brainstorming and griping. It’s YouTube. Social Medi

Report: For detailed reviews, turn to YouTube ‘micro-influencers’

PR Daily

As digital marketers partner with influencers across social media platforms, many are also embracing the rising video trend with YouTube creators. However, not all YouTube creators are equal—and the size of one’s audience doesn’t necessarily dictate success. Shorr said that more than 1,000 of these types of videos are uploaded each week, with top YouTube creators amassing billions of views. Marketing PR Social Media influencer marketing

Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. On social media, it’s not enough to broadcast your message to your followers—nor is paying to appear in news feeds through ads. Private groups are the future of social media, according to some experts, as news feeds are abandoned for less-crowded channels. . “In

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Image courtesy of YouTube. Don’t forget to brush up on YouTube’s “Community Guidelines” as well.

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5 Celebrities That Are Crushing it on Social Media

Critical Mention

Over the years, social media has changed the way we interact with celebrities. From Rhianna and Ryan Reynolds to LeBron James and Bill Gates, here are our top picks for celebrities that are crushing it on social media. Her fans love getting her unfiltered thoughts and uncensored selfies through her social media channels, such as Facebook, Twitter and Instagram. Social Media Facebook Influencer Marketing Instagram LinkedIn Twitter YouTube

4 ways Tom’s drives consumer success and sales on social media

PR Daily

‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Consider these: Focus your social media efforts.

Following backlash, YouTube vows to tighten its harassment policy

PR Daily

YouTube is struggling to banish extremist content without enraging users who claim such bans violate free speech. In a blog post, YouTube said : The openness of YouTube’s platform has helped creativity and access to information thrive. CNBC reported : The move comes as YouTube continues to grapple with hateful content, misinformation and other abusive videos across the site. These videos get millions of views on YouTube. YouTube wants clicks.

What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 For more than a decade, I’ve been an extremely dedicated viewer of ASMR YouTube channels. Join the community and engage with other creators.

Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report

PR Daily

However, adding a healthy dollop of spice to a sea of holiday social media messages served as the perfect recipe for engagement. Please share your experience with the community. Here are today’s top stories: YouTube takes heat for 2019 ‘rewind’. we have one on YouTube.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

It also provides a level of confidence for the entire community that we are taking all appropriate measures.”. The interview comes the week after a WSJ report alleging that Proctor & Gamble was working with Chinese state-run media on a tool to skirt Apple’s imminent privacy tools.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

The company now faces the ire of media outlets for what it now says was an April Fools’ joke, despite confirming the truth of the press release to multiple outlets. Meanwhile, LinkedIn also announced yesterday that it is working on a social audio app of its own.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content.

A quick social media glossary

PR Daily

Though many PR professionals speak fluent social media, some of our clients, executives, or audience members may not. Their experience with social media may not go beyond Facebook, so it may seem like everyone else is speaking a foreign language. Here is a quick guide to some common terms, which you can use a universal translator for social media. Digg — a social news website that enables members to submit and vote on articles. YouTube. —.

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

We’re excited to announce PR Daily’s 2020 Digital PR & Social Media Awards finalists. Community Engagement. HOAresources, Community Associations Institute and Revmade. Wellness Your Way Festival, Dunn Pellier Media. Media Relations Campaign.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Google wrote : As COVID-19 continues to impact communities around the world, people and families everywhere are spending more time at home. SOCIAL BUZZ. YouTube introduces ‘fact check’ panels.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. It starts with a social media editorial calendar. The community of users does more than just help boost the team’s messages.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. RELATED: Join us at Disney World to soak up some sun and a wealth of social media secrets.].

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

The stunt is a clever move to nab media coverage and build buzz to both the show’s upcoming reboot as well as Airbnb, which has been struggling during COVID-19. 12/ EXPORT LAW CONTROL: aka sharing your Spicy Chicken McNuggets on social if you have the overpowering urge to.

5 ways social media has reshaped the PR industry

PR Daily

With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Here are five key ways social media has impacted the PR industry and why it’s essential for all professional communicators to get on board.

As Instagram launches IGTV, YouTube counterpunches

PR Daily

Big changes are in the works for the influencer marketing community. As social media platforms tweak their offerings to compete for top content creators—and their audiences—brand managers should watch carefully and stay agile in their approaches to visual marketing. IGTV will also allow creators to upload video directly to Instagram, a product manager said, representing an effort to turn the app into a home for mobile video to rival YouTube. on YouTube Gaming.

Which social media platforms can prove effective for higher education institutions?

Prohibition

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. If you or your marketing team need training or help with developing a social media strategy for a University , then please feel free drop the team a line as we would be happy to help. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University.

YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.