wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Barbara Rozgonyi on Facebook. Let’s Connect! wiredPRworks.

Financial 52

Financial Social Media Banking Media 52

5W PR

JULY 11, 2019

For starters, research shows that 90% of people trust a news source as more credible than advertising. This advice is especially pertinent to cannabis companies, who have so far been unable to advertise as mainstream businesses. It is certainly much more valuable than any paid advertisement. Why does it help?

Industry 60

Industry Advertising Advertising Consumer 60

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. The third spike is from our Facebook Page Cost Calculator. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! So stay tuned to our Facebook page for more info.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Unlike other platforms that put advertising above everything else, LinkedIn still gives brands a chance to reach audiences organically, especially with the Pulse Publishing platform.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

Measurement 65

Measurement Data Big Data Banking 65

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. For the largest banks, the reputational damage from the financial crisis could take a generation to repair. Rapid Fire Round.

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If What’s driven the convergence of PR + marketing + advertising? In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. Social media. PRSAPESO #PRSAICON.

Social Media 97

Social Media Conference Media Corporate 97

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement.

Measurement 40

Measurement Community Banking Advertising 40

Communications Conversations

SEPTEMBER 13, 2019

Posts like this are common on his Facebook page: Or, what about this story of a guy who set up a GoFundMe page to create a parody of Lindahl’s billboards ? So the guy advertises a lot? So does Wells Fargo and you’re still banking with those thieves! ?? He has an entire campaign devoted to it: #BeGenerous.

Real Estate 60

Real Estate Marketing Case Study Banking 60

Waxing UnLyrical

OCTOBER 28, 2016

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Not a one size, fits all plan.

Measurement 40

Measurement Comparison Banking Print 40

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. Even if you pay for advertising space or promotion, business communications today is a loop. Salaries say a lot about how a business values communications. The 2016 salary survey by PR Week was a big hit.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Angie Jeffrey.

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand? Guest Post by Simon Erskine Locke. Wouldn't you like to be in her kitchen?

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

NOVEMBER 7, 2016

Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

MARCH 28, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. 6 Ways to Attract Return Visitors to Your Blog. Wouldn't you like to be in her kitchen?

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. Twitter Facebook Google+ LinkedIn Monday Roundup: Knocking Down Silos.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) .” Over the last few years, there have been more I.C. What say you?

Communications 40

Communications Conference eBook Facebook 40

Waxing UnLyrical

JUNE 17, 2016

Sure, there was one panel on the difference between PR & advertising, but overall, folks weren’t interested in navel-gazing… because they have better things to do. Twitter Facebook Google+ LinkedIn 3 Reasons the AMEC International Summit in London Rocked. Honestly, what more can anyone ask for?

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

APRIL 14, 2011

It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. The question of facile answers to complex questions centered on the Facebook fan question, which I’d lamented several times, most notably a month ago. Good grief!].

Measurement 69

Measurement Financial Facebook Tourism 69

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. Marketers have the option to purchase 10-second advertisements that are nestled between published content on each news channel, following the format of a TV or YouTube ad. Now, it’s all about snapping.

Brand 48

Brand Branding Marketing Mobile 48

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

APRIL 15, 2016

where it will parade its “influencers” in front of potential advertisers. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: Juan ignacio Tapia via Unsplash, CC Zero.

Marketing 40

Marketing Guidelines Banking Social Media 40

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. We now offer 2.5

Pinterest 120

Pinterest Banking Mobile Trends 120

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

And who wouldn’t want to be in the same shoes as the founders of Oculus Rift, a crowdfunded technology that was eventually acquired by Facebook for $2 billion? Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. Stoke the social media fires.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 20, 2022

As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

MARCH 15, 2021

In Australia passed the Sharing of Abhorrent Violent Material Act in 2019 introduces criminal penalties Decisions by Amazon, Apple, Google, Facebook and Twitter in early January were a first step but there is sustained pressure on them to take more meaningful action.

Google 119

Google Data Government Social Media 119

Cision

OCTOBER 27, 2015

Facebook Search. Facebook search has been around for about a year, and its utility has been suspect. Recently, Facebook changed their search feature to include ALL (2 trillion and counting) Facebook posts. Hashtagging on Facebook should be as important now as it is on Instagram and Twitter. Twitter Polls.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense.

Media 95

Media B2B Groups Conference 95

Cision

DECEMBER 28, 2015

More than even Facebook, Twitter is the preferred social network for social care. Of course this is a bit unexpected given the scale of each ( According to Pew , 71 percent of online adults use Facebook, compared to 23 percent who use Twitter). We’d like to help. ^TS. Amazon Help (@AmazonHelp) December 28, 2015. Seahawks #Rams.

Twitter 120

Twitter Brand Branding Customer Service 120

Stern + Associates

FEBRUARY 7, 2014

How is your company’s beer—or pasta sauce, or banking services, or toothpaste—better than anyone else’s? Ultimately, no matter how many books you’ve authored or how often you post to your Facebook page, it all comes back to what you have to say. Blame the media. You don’t even have to be the best.

Leadership 78

Leadership How To Enterprise Viral 78

Cision

MAY 9, 2016

A media bank is now an expected aspect of a press release. A caveat – many of these sites monetize either by upselling licensed images or with advertising. 51) Facebook does a good job of this , although they give parameters around how the images can be used.

Engineering 120

Engineering Creativity Google Community 120