Cision

OCTOBER 27, 2015

Facebook Search. Facebook search has been around for about a year, and its utility has been suspect. Recently, Facebook changed their search feature to include ALL (2 trillion and counting) Facebook posts. Hashtagging on Facebook should be as important now as it is on Instagram and Twitter. Twitter Polls.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120

Marketing Pinterest Mobile Social Media 120

David PR Group

JULY 28, 2015

Restaurants, retail stores, banks, government buildings and even your neighbors are equipped with cameras, so if you are walking your dog, depositing your paycheck or just grabbing a cup of coffee, there may be video evidence of it somewhere. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot.

Reputation 40

Reputation Viral Privacy Retail 40

Sword and the Script

DECEMBER 20, 2022

As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. A reset on advertising spend.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Facebook will be used more as a mass marketing tool, like a television station. 15) Ethics in PR revisited.

Social Media 93

Social Media Marketing Media Creativity 93