Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Agencies should shape their policies to attract a diverse pool of applicants for open positions. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

Communications Conversations

MAY 26, 2022

Think about how much work it takes for a company or agency to produce one Instagram post. If you’re an agency billing a blended rate of $200 an hour that’s $1,400 per Insta post! Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers.

Social Media 143

Social Media Marketing Media Community 143

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

At Crenshaw, we enjoy helping our amazing female adtech executive clients win recognition in awards like Cynopsis Top Women in Media , Advertising Week Future is Female , Campaign US Female Frontier Awards. Entrants should definitely read the fine print in the rules/guidelines before entering. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Media relations deals with the news environment, which is by definition unpredictable. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials.

Publicity 334

Publicity How To Agency Product Launch 334

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients.

Digital PR 246

Digital PR Reputation Employee Energy 246

PR Matters

MARCH 31, 2014

what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors' Those of us who work in PR are rightly called upon by those who don’t to define what we mean.

Advertising 113

Advertising Advertising Agency Marketing 113

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.

How To 78

How To Ethics Measurement Creativity 78

Remote PR Jobs

SEPTEMBER 25, 2023

Before we answer this question, we must not conflate advertising or marketing with PR. Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. For many startups, PR definitely has a seat at the table. Engaging in PR, then, merits serious consideration.

Publicity 100

Publicity Engineering Advertising Advertising 100

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely think that it is. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Prohibition

OCTOBER 25, 2023

From goal setting to audiences to supporting with content creation, Accelerate claims to support with it all – definitely one to explore in Q4. The platform has also launched Accelerate, an AI-powered B2B marketing campaign creator to support B2B marketeers. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creative ideas are by definition outliers, so they may take a leap of faith.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

JULY 7, 2022

Definitely one to watch as video continues to be a key content type… Facebook moves towards video. The #TikTokMadeMeBuyIt trend may soon be in jeopardy as new advertising rules have been implemented on the app in June, for more transparency with business activity. New rules for ‘TikTok made me buy it’ come into play.

Instagram 118

Instagram Video Twitter Facebook 118

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. If a brand has a cause that it believes in, then millennials would definitely support that brand. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. As digital natives, they can command technology.

Consumer 78

Consumer Print Social Media Advertising 78

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. Neal: Definitely. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream. This is definitely one brands should be exploring this year.

Social Media 62

Social Media Trends Media Instagram 62

Shift Communications

FEBRUARY 14, 2022

Expanding the Definition of Diverse Influencer Marketing. Spreading advertising dollars over several influencers that cover a diverse range of people can result in an ROI that’s just as good — if not better than — putting all your eggs in one basket. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed. And the decades long efforts to create a true methodology for evaluating outcomes has placed PR on a track to come into its own.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

MAY 29, 2019

Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. If your earned or paid media strategies are only relying on traditional, go-to channels like advertising or national outlets, then you may be missing out on millions of views.

Viral 149

Viral How To Advertising Advertising 149

Communications Conversations

JANUARY 13, 2023

Tell me if one of these scenarios sounds familiar: You’re a mid-sized or small PR, advertising or marketing agency owner and have a small and junior team heading up social for your clients. And, you could definitely use another brain on social campaigns and strategy from time to time.

Social Media 60

Social Media Media Training Meeting 60

Victorious PR

FEBRUARY 6, 2023

Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. Even if your small business is struggling or you don’t have the income to spend on a long-term contract with an agency, PR can help your business in the following ways.

Real Estate 52

Real Estate Small Business Local Reputation 52

Prohibition

SEPTEMBER 21, 2022

After an array of changes to reels and the look of the platform itself, Instagram are now planning to drastically scale back their shopping features as they shift their focus away from e-commerce and more toward those that directly drive advertising. LinkedIn.

Instagram 62

Instagram Social Media Media Trends 62

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. It’s time for brands of all sizes to reorient their definitions of security and risk and begin planning for the day when digital risk is a regular line item during the Board of Directors’ monthly meeting.

eBook 111

eBook Communications Crisis Communications Insurance 111

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. PR is listening. PR is responding.

Publicity 60

Publicity Wikipedia Nonprofit Training 60

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. The third category is the company that relies on a sound mix of PR and advertising.

Advertising 147

Advertising Advertising Pitching B2B 147

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising. The Solution. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. Can you tell us about your background? You name it, and I’ve probably done it! What is your favorite PR campaign you’ve worked on?

Healthcare 52

Healthcare Exercises Pitching Sports 52

ISEBOX

OCTOBER 19, 2016

billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e.,

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

5W PR

JANUARY 14, 2019

Ads and other promotions prominently featured plus size models as well as women of color and advertised sizes in ranges not typically featured in other companies’ advertising. The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Brand 68

Brand Branding Publicity Fashion 68