Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. The same was pretty much true of PR.

Measurement 49

Measurement Analytics Google Agency 49

PR in High Definition

MAY 28, 2015

With the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising. The post Firefly harnesses influential vlogger to build client’s profile appeared first on Firefly Communications.

Digital PR 48

Digital PR Advertising Advertising Social Media 48

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

5W PR

JULY 15, 2020

While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. No matter how they look, how detailed they are, and what form they take, the goal is all the same — give prospective advertising buyers every reason (and opportunity) to want to contact.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. It’s a growing trend and it is definitely impacting the practice of PR. So yes, there is a blurring of the lines.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We see many PR teams trying to get a bigger piece by expanding their skills. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Norton's Notes

MARCH 6, 2017

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us. I asked him to give me a master student’s view of what the future of PR is today. To conclude, we are definitely in a period of transition. Blurred Lines.

Publicity 43

Publicity Construction Advertising Advertising 43