Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? In terms of shock, even if it works, should advertisers use it to combat domestic violence? We should wonder what the impact is of increased shock advertising on all of us.

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. (In She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. There are definitely challenges in fitting all the required messaging in 140 characters or less.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

5W PR

APRIL 29, 2024

This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition. The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media.

B2B 78

B2B Social Media Media Community 78

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

At Crenshaw, we enjoy helping our amazing female adtech executive clients win recognition in awards like Cynopsis Top Women in Media , Advertising Week Future is Female , Campaign US Female Frontier Awards. Entrants should definitely read the fine print in the rules/guidelines before entering. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

PR in High Definition

MARCH 21, 2018

Now back in January, Facebook approached this from the user perspective, giving consumers the ability to control how they were advertised to and it’ll be interesting to see how this evolves and how the ICO views this. The post Tool of the Month: Facebook’s GDPR Guidance for Advertisers appeared first on Firefly Communications.

Advertising 48

Advertising Advertising Tools Privacy 48

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Communications Conversations

MAY 26, 2022

Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. Definitely not as much as we should.

Social Media 143

Social Media Marketing Media Community 143

PR Matters

MARCH 31, 2014

what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors' Those of us who work in PR are rightly called upon by those who don’t to define what we mean.

Advertising 113

Advertising Advertising Agency Marketing 113

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. However, this definition only provides a partial glimpse into the intricate levels of disability.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. But with a user base of 1.6 billion, Facebook is still one of the best platforms for building brand awareness.

Social Media 323

Social Media B2B Media Video 323

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

Prohibition

OCTOBER 25, 2023

From goal setting to audiences to supporting with content creation, Accelerate claims to support with it all – definitely one to explore in Q4. The platform has also launched Accelerate, an AI-powered B2B marketing campaign creator to support B2B marketeers. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Is this a sign of the future of PR (and journalism)? Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Reputation Us

FEBRUARY 7, 2023

There is definitely room for improvement! Communicating to your staff is just as important as spending money on advertising for customers and the public. A significant majority of businesses (more than half) believe their efficiency levels are ‘average’ with 13 percent combined believing they are ‘below average’ or ‘poor.’

Communications 97

Communications Real Estate Reputation Internal 97

Prohibition

JULY 7, 2022

Definitely one to watch as video continues to be a key content type… Facebook moves towards video. The #TikTokMadeMeBuyIt trend may soon be in jeopardy as new advertising rules have been implemented on the app in June, for more transparency with business activity. New rules for ‘TikTok made me buy it’ come into play.

Instagram 118

Instagram Video Twitter Facebook 118

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. It’s often used to talk about “cleaning up Google results”. That falls under the department of sales.

Digital PR 246

Digital PR Reputation Employee Energy 246

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream. This is definitely one brands should be exploring this year.

Social Media 62

Social Media Trends Media Instagram 62

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Variety is a strength when it comes to advertisements, as brands branch out towards different influencers to cover different audiences. Popular types of posts. Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

Communications Conversations

JANUARY 20, 2022

But, it’s definitely true. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. However, you can definitely engage a super-niche audience–and I would argue that super-niche audience is very important. Your people who advertise FOR you!

Brand 113

Brand Branding LinkedIn Twitter 113

Flack's Revenge

DECEMBER 12, 2018

Definitely. And I’m sure they’re doing more advertising on Instagram as well. But yeah, I definitely look to build my brand more visually in addition to sort of this business persona I have on Twitter or on LinkedIn; a visual representation of my professional self and even personal self, primarily on Instagram.

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. They want to pursue every conceivable tactic to set themselves apart within a sector of similarly positioned companies.

B2B 334

B2B Company Case Study Conference 334

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.

How To 78

How To Ethics Measurement Creativity 78

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. It’s unlikely that any amount of paid advertising would have built the same value for the brand. What is EMV anyway? EMV is starting to sound like a reincarnation of AVEs.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

Agility PR Solutions

MAY 2, 2019

It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it. Can brands maneuver around ad-blocking technology?

Marketing 78

Marketing Advertising Advertising Technology 78

Remote PR Jobs

SEPTEMBER 25, 2023

Before we answer this question, we must not conflate advertising or marketing with PR. Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. For many startups, PR definitely has a seat at the table. PR firms aren’t to blame.

Publicity 100

Publicity Engineering Advertising Advertising 100

Axia PR

MAY 30, 2020

The definition of vanity metrics, and why they don’t really matter. What we usually think of as vanity metrics are numbers like impressions, advertising value “equivalents” (AVEs) , mentions, likes, shares, re-tweets, clicks, page views, downloads, etc.

Advertising 62

Advertising Advertising Measurement 62

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 147

Leadership B2B Study LinkedIn 147