Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 103

Ethics Advertising Advertising Analysis 103

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 319

Marketing Advertising Advertising Media 319

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? In terms of shock, even if it works, should advertisers use it to combat domestic violence? We should wonder what the impact is of increased shock advertising on all of us.

Advertising 50

Advertising Advertising Ethics Media 50

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Advertising Advertising Brand 156

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. (In She whined a lot.

Advertising 108

Advertising Advertising Newspapers Consumer 108

Cision

NOVEMBER 7, 2017

Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. The measurement of earned media needs a change. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2B B2C 0

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. Why in 2015 are we still asking what is PR?

Reputation 60

Reputation Publicity Communications Corporate 60

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

B2B 36

B2B Advertising Advertising Facebook 36

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 215

Marketing Advertising Advertising Media 215

PR in High Definition

MARCH 21, 2018

Now back in January, Facebook approached this from the user perspective, giving consumers the ability to control how they were advertised to and it’ll be interesting to see how this evolves and how the ICO views this. The post Tool of the Month: Facebook’s GDPR Guidance for Advertisers appeared first on Firefly Communications.

Advertising 48

Advertising Advertising Tools Facebook 48

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. There are definitely challenges in fitting all the required messaging in 140 characters or less.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Media 177

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

At Crenshaw, we enjoy helping our amazing female adtech executive clients win recognition in awards like Cynopsis Top Women in Media , Advertising Week Future is Female , Campaign US Female Frontier Awards. Entrants should definitely read the fine print in the rules/guidelines before entering. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. The media landscape is cluttered, and it’s always changing.

Media 317

Media Media Relations Publicity B2B 317

Communications Conversations

MAY 26, 2022

Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. Definitely not as much as we should.

Social Media 143

Social Media Media Marketing Community 143

ImPRessions - Crenshaw Communications

APRIL 8, 2021

One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G spoke for Big Advertising when it called out “massive media waste, outright fraud and issues of brand safety,” among other things. It’s complex because even the definition of misinformation is divisive.

Reputation 313

Reputation Social Media Advertising Advertising 313

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 219

Publicity Marketing Social Media Media 219

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. But with a user base of 1.6 billion, Facebook is still one of the best platforms for building brand awareness.

Social Media 334

Social Media Media B2B Facebook 334

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me.

Agency 156

Agency Community Interviews Communications 156

Ishmael's Corner

APRIL 14, 2015

Will Advertising Disappear? This response on revenue generation particularly caught my attention: “The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away. But essentially it’s not straightforward display advertising.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Reputation Us

FEBRUARY 7, 2023

There is definitely room for improvement! Communicating to your staff is just as important as spending money on advertising for customers and the public. A significant majority of businesses (more than half) believe their efficiency levels are ‘average’ with 13 percent combined believing they are ‘below average’ or ‘poor.’

Communications 88

Communications Reputation Real Estate Publicity 88

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. It’s unlikely that any amount of paid advertising would have built the same value for the brand. What is EMV anyway? EMV is starting to sound like a reincarnation of AVEs.

Measurement 78

Measurement Marketing Social Media Media 78

PR Matters

MARCH 31, 2014

what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors' Those of us who work in PR are rightly called upon by those who don’t to define what we mean.

Advertising 113

Advertising Advertising Agency Publicity 113

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream. This is definitely one brands should be exploring this year.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

JULY 7, 2022

Definitely one to watch as video continues to be a key content type… Facebook moves towards video. The #TikTokMadeMeBuyIt trend may soon be in jeopardy as new advertising rules have been implemented on the app in June, for more transparency with business activity. New rules for ‘TikTok made me buy it’ come into play.

Instagram 118

Instagram Twitter Facebook Video 118

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Variety is a strength when it comes to advertisements, as brands branch out towards different influencers to cover different audiences. Popular types of posts. Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. It’s often used to talk about “cleaning up Google results”. That falls under the department of sales.

Digital PR 246

Digital PR Reputation Social Media Publicity 246

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Ethics 78

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 180

Leadership B2B LinkedIn Study 180

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Is this a sign of the future of PR (and journalism)? Is there the potential for conflict?

Pitching 174

Pitching Journalism Media Advertising 174

PR in High Definition

MAY 24, 2023

Those who are responsible for sales, by definition, have a huge impact on any business’s success. For example, many companies have been accused of greenwashing, being misleading in their advertising or having sales practices deemed out of sync with their values. However, this goes beyond revenue generation.

Reputation 62

Reputation Measurement Publicity Communications 62

Prohibition

JULY 22, 2022

However, micro influencers can sometimes be more beneficial to meet business aims and should definitely be considered as part of your strategy. Over 91% of people have said they trust micro influencers more than they do traditional advertising tactics, highlighting the impact they can have due to the relationship they have with followers.

Brand 117

Brand Branding B2C Advertising 117

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice.

Pitching 294

Pitching Publicity Advertising Advertising 294

Mindful Marketing

MAY 7, 2023

The 170-year-old jeans maker Levi’s recently grabbed headlines when it announced plans to increase diversity in its advertising by employing AI clothing models. Virtual beings aren’t just recommending what to eat; they’re also suggesting what to wear. But wait, there’s more!

Advertising 102

Advertising Advertising Consumer Ethics 102

Agility PR Solutions

MAY 2, 2019

It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it. Can brands maneuver around ad-blocking technology?

Marketing 84

Marketing Advertising Advertising Creativity 84

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. They want to pursue every conceivable tactic to set themselves apart within a sector of similarly positioned companies.

B2B 348

B2B Company Case Study Conference 348

Communications Conversations

JANUARY 20, 2022

But, it’s definitely true. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. However, you can definitely engage a super-niche audience–and I would argue that super-niche audience is very important. Your people who advertise FOR you!

Brand 113

Brand Branding Social Media Twitter 113