Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The In-House Effects on Law Firms.

Agency 97

Agency Trends Marketing Survey 97

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Readers here know that it’s a pet topic of mine, and I eagerly replied. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. This from a man who read some 35 books a year.

Leadership 158

Leadership Automotive Employee Corporate 158

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. I followed them, read everything they wrote, bought some of their books, and watched their videos on YouTube and TED Talks. It took a year, but I joined a full-service advertising and public relations agency. I started my career at General Electric.

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Twitter Software Retail Agency 208

Shift Communications

OCTOBER 20, 2014

The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Advertising Content Marketing Marketing Press Release Public Relations' Other great examples of this? Christopher S. Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Corporate citizens need to be the change they want to see. Automobile companies (and the military) are the largest advertisers on television.

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Report Media Advertising Advertising 225

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Community 40

Community Facebook Writing Local 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

Victorious PR

FEBRUARY 6, 2023

PR For Small Businesses PR isn’t some nefarious tactic used by big corporations, it has many benefits for businesses of all sizes. Even if your small business is struggling or you don’t have the income to spend on a long-term contract with an agency, PR can help your business in the following ways. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

FEBRUARY 1, 2016

Brands and agencies bring her in to explain the many nuances of Snapchat. Read the free social listening e-book today! Firms and agencies benefit from working with influencers because what better people to explain to brands how it works than people who live, breathe and do social media daily, ” said CyreneQ.

Brand 120

Brand Branding Case Study Advertising 120

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control. understand .

Reputation 88

Reputation Social Media Reddit Media 88

Mark My Words

JUNE 27, 2016

asked a bemused Dave Grohl to an audience of star struck advertising folk. All those who sold their agencies for mega bucks pour out ‘the true story’ at 3am. The only people who watch talks are the friends of the agencies who booked the slot. Book the very best property in Cannes. “What is this festival anyway?”

Creativity 68

Creativity Advertising Advertising Corporate 68

Cision

AUGUST 2, 2016

My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. I was able to utilize many of the talents I had picked up over the years, as well as develop some new ones, like graphic design. Internships! Try different PR roles out.

Fashion 120

Fashion Apparel Pitching Consumer 120

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Advertising, production, and distribution have all fundamentally changed. Data is hard to come by and highly fragmented.

Media Relations 115

Media Relations Media Print Newspapers 115

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. A former Edelman PR executive published a 300-page book. Why do I know that?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

MaccaPR

NOVEMBER 18, 2020

As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right). To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. magicians, illusionists, and conjurors.

Marketing 62

Marketing Agency Video Brand 62

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 104

Interviews Publicity Technology Social Media 104

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 This is the challenge that all agencies that are part of publicly listed groups face.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 16% on marketing analytics. 66% said newspapers. Sponsor a podcast.

Marketing 66

Marketing Survey Study B2B 66

Cision

AUGUST 7, 2015

After graduation, I accepted an entry-level communications role at a large corporation in Philadelphia. Just as I was feeling confident about my career path, two managers gave me some very candid advice: “If you want to work in PR, you need to get agency experience.”. It’s not all glamorous, but it’s all good.

Tourism 120

Tourism Television Print Industry 120

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. I had it for about 15 years. They changed it completely.

Ethics 52

Ethics Strategy Real Estate Local 52

Rock the Status Quo

FEBRUARY 3, 2015

Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. For example, years ago, I had a disagreement with the owner of a large agency where I once worked. Each and every win is a cause for celebration, honestly.

Agency 100

Agency Advertising Advertising Twitter 100

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? She believes the same issues apply in advertising and PR. Toth, among others.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Landis PR

NOVEMBER 27, 2023

She shared that at Macy’s, they do a lot of advertising on radio and Spanish language TV, because they know that’s where their Hispanic consumers are. Julissa shared that Macy’s is also cognizant of advertising in Spanish. The company also recently launched a brand of women’s clothing that’s for all body types. “I

Industry 59

Industry Radio Community Consumer 59

Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Shift Communications

OCTOBER 14, 2016

Traditional agencies will pull together a coverage report – or, for the old-school PR folks out there, a clip book – and count up their hits. As the only PR agency currently meriting recognition as a Google Analytics Certified Partner , we take a data-driven approach to reporting whenever possible. Jennifer Usher.

Measurement 60

Measurement How To Trade Shows Analytics 60

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. It’s a book that I return to every couple of years. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MARCH 16, 2016

And, they were two claims that continue to make it very, very difficult for agencies and consultants to have realistic discussions about what influencer marketing is and how it can help your brand. In the post, Mark refers to a partner he interviewed for his book who claims influencer marketing can be “cost effective.”

Marketing 60

Marketing Hotels Advertising Advertising 60