Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

5W PR

MARCH 8, 2024

Showcase a commitment to social responsibility and community support. Evolving The ability to adapt and evolve is key to navigating economic storms. Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Building trust Trust is the foundation of any strong relationship.

Consumer 78

Consumer How To Customer Service Policies 78

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. Great right?

Reputation 195

Reputation Brand Branding How To 195

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. Today, brand communications is much more of a two-way street. A pause in ordinary, pre-COVID marketing has frozen many brands in place.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 180

Measurement Communications Analysis Data 180

Onclusive

DECEMBER 20, 2021

Product direction reveals the ability to grow and adapt. If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. For Onclusive, innovation is in our DNA and our customers agree.

Technology 195

Technology Comparison How To Software 195

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. According to HubSpot, email marketing generates $38 for every $1 spent — an ROI of 3,800%.

Marketing 156

Marketing B2C Retail Print 156

PRSay

AUGUST 26, 2021

Current job title: Director of Marketing & Business Development at Rose Law Firm. Alma mater: UA Little Rock, Master of Arts in Applied Communication Studies. At the end of the day, my wish is for current and future members to feel the intense passion and gratitude I have for PRSA. Being sociable, principled and adaptable.

Meeting 148

Meeting Ethics Leadership Interviews 148

PRSay

APRIL 25, 2024

Similarly, we can identify, qualify, shape and position our professional brands, and take steps to influence how we are perceived by our peers and employers — present and future. For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. First, a word about brands.

Strategy 78

Strategy Brand Branding Leadership 78

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

5W PR

SEPTEMBER 14, 2023

Brand loyalty goes beyond transactional interactions and involves advocating for the brand and building a sense of community. Evolving with customers As customer preferences and market trends evolve, adapt the campaigns to remain relevant. What is brand loyalty?

Consumer 148

Consumer Brand Branding How To 148

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. The market for roles is booming as we learn to live with COVID-19. The COVID-19 Communications Advisory Panel report records the impact of the pandemic on communications professionals.

Publicity 199

Publicity Government Crisis Employee 199

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. As most people stay home and practice social distancing, AdExchanger (the leading voice in ad tech) was quick to adapt and start a new podcast series titled, “Social Distancing With Friends.” AdAge Marketer’s Brief. and beyond. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Landis PR

NOVEMBER 14, 2022

A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what the public wants to hear. Why not use this to our advantage in communications plans?

Communications 98

Communications How To Local Survey 98

Presspage

JUNE 16, 2023

As AI progresses at a rapid rate, it is vital for Investor Relations (IR) professionals to understand its role and applications today, as well as its potential for shaping the future of investor comms. In this post, we explore the current capabilities of AI and look at the predictions about AI and its future for Investor communications.

Financial 78

Financial System Ethics Data 78

Shift Communications

DECEMBER 4, 2017

PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. How will PR adapt to a world in which 10 times the content created today will be created in the near future? The Big Picture. The 2018 PR Mega-Trends.

Trends 161

Trends Publicity SEO Advertising 161

Reputation Us

AUGUST 28, 2023

” Rob Richardson and Aswad Thomas, MSW Invest in the movement at the grassroots level that supports changes to the criminal systems Aswad Thomas, MSW Use your influence and power to change the legislative system Aswad Thomas, MSW Panel #2 – “Steering the =Future Through Collaboration” Rob Richardson Neville G. .”

System 78

System Technology Banking Community 78

Konnect Agency

JANUARY 4, 2024

Money has become very expensive, and markets are incredibly volatile. They are masters of adaptation. Embrace the Challenge I always like to start the New Year with a word to guide and motivate me and our team through the year ahead. However, this time around, I’ve had a hard time coming up with one single word.

Ethics 52

Ethics Sports Agency Consumer 52

Presspage

AUGUST 9, 2023

There has been a visible shift in today's capital markets, which has changed the investor relations (IR) space. Investor relations is defined by Gartner as a 'strategic responsibility whereby organizations manage communications between their executive leadership and the financial community'. The fact is, times have changed.

Strategy 78

Strategy Technology Tools Government 78

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. The New Rules of Marketing & PR. Share Tweet Share. PR Week Webinars.

Resources 136

Resources Communications Education Guidelines 136

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. With many business models built on in-person experiences and traditional marketing, pivoting to a virtual world came with a significant learning curve. The Future of Marketing As the old saying goes, don’t put all your eggs in one basket.

Marketing 68

Marketing Resources Advertising Advertising 68

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Maxim Behar

FEBRUARY 21, 2024

Nor will our businesses, relationships, outlook on the world, values, rules, or future moments, good or bad. They’ve been around since the very birth of the free market. It’s already five minutes to midnight. Tomorrow is just five minutes away, and the morning after is coming in a few hours. Our lives will never be the same.

Financial 59

Financial Crisis Leadership Conference 59

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. It involves selecting the best advertising and communication channels. Objectives are set and resources are allocated to maximize the impact of the marketing campaign.

Media 78

Media Advertising Advertising Analysis 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100

Media Print Radio Consumer 100

Wadds Inc.

JUNE 11, 2023

Agencies should be embracing future and foresight work, not just for themselves but for clients too. According to the Cambridge Dictionary, foresight is: “the ability to judge correctly what is going to happen in the future and plan your actions based on this knowledge.” What could the future look like?

Strategy 52

Strategy Policies Analysis Crisis 52

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Shift Communications

JUNE 6, 2023

This post isn’t intended for marketers and communicators; we tend to be glass half-full types. By Rick Murray, Managing Partner There are two schools of thought emerging in the public discourse around generative AI (genAI). The reality? Both are probably right. Indeed, it’s a bad actor’s dream come true. Deals will be announced.

Enterprise 78

Enterprise Reputation Crisis System 78

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years.

Leadership 69

Leadership Biotechnology Policies Local 69

Cision

MAY 17, 2016

From research to execution, every aspect of your communication strategy is important. Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. How did you get your start in advertising and communication? Luck favors the prepared.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. As most people stay home and practice social distancing, AdExchanger (the leading voice in ad tech) was quick to adapt and start a new podcast series titled, “Social Distancing With Friends.” AdAge Marketer’s Brief. and beyond. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Stephen Waddington

MAY 19, 2020

That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

MAY 26, 2021

It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. It shone a light on opportunity and gaps in the agency market. A new Wadds Inc.

Agency 161

Agency Report Print Healthcare 161

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78