Remove about global-leadership-team
article thumbnail

How to find the right PR measurement partner

Onclusive

In fact, there are so many that you’ll want to first go through the process we outlined in our blog series to get really clear about your needs and requirements: Clarify what success looks like. If you want everything automated, easy to set up and use on your own, ask for the information about their standard offering. Set your goals.

article thumbnail

7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Make your Messaging Stick

Onclusive

How about to see whether your competitors are using identical or similar messaging? It’s about controlling the narrative. As a result, the company gained powerful insights about the soundbites and spokespersons that drove significant business impact and website activity with less pull-through. Read the full case study.

How To 370
article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

For the sake of creating a comprehensive idea of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 22 responsibilities of PR or areas of focus. If you oversee a team of PR strategists, simply give them a hug. But what about other assets that the media or customers are likely to see?

Training 195
article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

For the sake of creating a comprehensive idea of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 21 responsibilities or areas of focus. If you oversee a team of PR strategists, simply give them a hug. Executive Thought Leadership. Owned Media & Content Strategy.

Training 370
article thumbnail

Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

Think about it. But, when we speak about the situation honestly, the conversation is humbling. If you want the former, however, for more mass credibility, you need to recognize the soft appeal to most media and identify how to tell a story around that — with interesting angles that aren’t “just” about sales. Probably not.

B2B 156
article thumbnail

Pan-European PR: It’s so much more than translation

PR in High Definition

And what about local cultural context? A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Despite a heavy Irish accent, he goes to the trouble of localising the most important parts of his team talk into French.

Local 62