Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Prior to joining Essence, Ebanks led the consumer PR and multicultural communications on the global communications team for Xbox at Microsoft.

Creativity 77

Creativity Writing Agency Internal 77

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Brand 156

Brand Branding How To Employee 156

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 184

Trends B2C Video Measurement 184

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 161

How To Employee Leadership Nonprofit 161

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Have we missed any responsibilities of PR?

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company.

Trends 111

Trends Newspapers Community Ethics 111

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Third, agencies can reach diverse communities by partnering with groups that represent those communities.

Employee 156

Employee Community Groups Interviews 156

Stern + Associates

NOVEMBER 8, 2023

Every two years, the highly regarded Thinkers50 community recognizes the very best in management thinking, spotlighting individuals whose ideas not only respond to current challenges but will also shape our future. Congratulations to them all! #1

Leadership 71

Leadership Ethics Creativity Meeting 71

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. So, says Propel, which provides PR software. Is that good? See our services.

Report 106

Report Publicity Marketing Pitching 106

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. In May 2023, the U.S. Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023. You can find all of her work here.

Communications 176

Communications Ethics Public Affairs Social Media 176

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Radio 59

Radio Pinterest Television Government 59

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 167

Ethics Training Social Media Leadership 167

PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. and Mattel for the 2023 “Barbie” movie. This retrospective examination could offer key learnings for those in the field.

Film 127

Film Marketing Sports Hotels 127

Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. This is the headline from the 2023 Edelman Trust Barometer. Edelman uses Davos as a platform to disseminate the Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. What are the eight actions to take in 2023?

Technology 78

Technology Interviews Reputation Crisis 78

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78

Stern + Associates

FEBRUARY 1, 2024

If 2023 was the year of playing with those great technologies, I think 2024 is going to be the year of harvesting real productivity gains. When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do?

Technology 111

Technology Policies Government Community 111

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Put this one on your calendar for 2023! AdExchanger Industry Preview. AdExchanger Programmatic I/O. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Stern + Associates

OCTOBER 17, 2023

Named a 2023 U.S. scientists and engineers leverage their expertise and networks to forge connections and identify opportunities for sustained international cooperation, championing innovation and demonstrating America’s scientific leadership and technical ingenuity. Through the Science Envoy Program, eminent U.S.

Technology 120

Technology System Government Groups 120

Sword and the Script

AUGUST 8, 2023

Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). That is a responsibility that rests squarely on leadership. You can find it here: 2023 SaaS Case Studies Trends and Insights by Uplift Content. This is an age-old problem for marketing.

Case Study 123

Case Study Study Company B2B 123

Sword and the Script

AUGUST 15, 2023

When you say “ thought leadership ” what you really need to be doing is demonstrating expertise. You can download a copy here: 2023 B2B Buyer’s Survey. Observation: These steps reinforce what B2B marketing and sales organizations should already know. This is a huge clue for your content strategy. That’s how you move deals forward.

B2B 117

B2B Study Survey Software 117

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. ” Ahead of his luncheon keynote, Souza discusses how his interest in photography developed and what PR professionals need to know about communicating through images.

Travel 66

Travel Tourism Storytelling Newspapers 66

Karen Freberg

JANUARY 9, 2023

Happy 2023 and the start of another academic year! University Leadership support is SOOOO crucial. Understanding the potential outcomes and benefits for talent management and recruitment to the university with the student agency from the community and beyond. Timeline for what you want to accomplish for Y1, Y2, etc.

Agency 75

Agency Social Media Community Course 75

PRSay

NOVEMBER 17, 2023

For communicators, “The key is to understand how AI can enhance what you do, rather than replace what you do.” At PRSA’s ICON 2023 in Nashville, Tenn., Huyse, CEO of Zoetica , a digital marketing and PR agency in Houston, was the guest on Nov. 14 on Strategies & Tactics Live , PRSA’s LinkedIn livestream.

LinkedIn 72

LinkedIn Writing Tools Technology 72

Stern + Associates

SEPTEMBER 14, 2023

Author of “ Seeing Others: How Recognition Works ― and How It Can Heal a Divided World ” (Simon and Schuster, September 2023), Lamont is a pioneer in the study of cultural and comparative sociology. It is our moral obligation to ensure people feel part of the greater whole at work, in their communities and in the world.”

Employee 62

Employee Study Groups Strategy 62

Practical Law Construction

APRIL 14, 2021

Rather, I decided to come up with a list of presents that the TCC could give us, the construction law community, and it’s in the form of issues that I would like to see decided by the court before its landmark birthday. Hopefully I’ll return to this topic before 2023. I appreciate that this will not be a simple answer.

Construction 64

Construction Blogging Leadership Measurement 64

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We are seeing an increasing interest in the harmonization of standards around the ways in which companies engage their communities.

Ethics 70

Ethics Training Financial Survey 70

PR for Anyone

FEBRUARY 7, 2024

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. .”

Community 130

Community Leadership YouTube Local 130

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We are seeing an increasing interest in harmonization of standards around the ways in which companies engage their communities.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

Software 122

Software Pitching Ethics Privacy 122

Stern + Associates

APRIL 13, 2023

In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. Changes to the world’s climate are becoming harder to ignore, and businesses around the world see its impact on society more each year.

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Additionally, we expect flexible and outsourced PR talent, especially at the mid- to senior-level, to be in high demand as the need for highly experienced communicators continues to increase.”

Writing 192

Writing Communications Marketing B2B 192