Agility PR Solutions

APRIL 16, 2023

in 2023 is expected to be $17.8 This comes as no surprise given that most brands face negative PR at some point. Something as simple as a wrongly-worded social media post could hurt your brand’s reputation permanently. The size of the public relations market in the U.S. billion, a 2.7 percent growth from 2022.

Crisis 108

Crisis Marketing Reputation Social Media 108

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 169

Consumer Brand Branding Course 169

NewsWhip

SEPTEMBER 12, 2023

From researching the latest trends, to monitoring for crisis scenerios or positive outcomes. Small-Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social. in our reviews — well above the minimum threshold of 4.0

Enterprise 78

Enterprise Small Business Software Crisis 78

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. This is changing.

Reputation 78

Reputation Insurance Insurance Employee 78

NewsWhip

JUNE 14, 2023

When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. So we’d greatly value a review on G2 here.

Leadership 78

Leadership Software Customer Service Small Business 78

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

MARCH 15, 2023

Different brands are at different stages of their electric vehicle journey, but the fact of the matter is that, globally, automobile companies are doing everything they can to break into this space. The big three: Tesla, Ford, and Toyota Since the start of the year, three automotive brands have made quite an impact in the EV scene.

Publicity 78

Publicity Automotive Transportation Brand 78

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. See “ Yes, You Can Use Artificial Intelligence to Predict a Crisis.”)

Measurement 40

Measurement Analytics Data Reddit 40

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Customer Perspectives Simply put: Customers view brands with an active social media engagement, including positive reviews and recommendations, as genuine and credible.

Reputation 78

Reputation Journalism Financial Corporate 78

Stern + Associates

JANUARY 24, 2023

An award-winning authority on crisis leadership, women’s leadership and management strategies that nurture the highest level of human potential, she is President of Simmons University who was Named “Next Generation Business Thinker” by Financial Times. Next-Level Strategy for Culturally Resilient Organizations Lynn Perry Wooten, Ph.D.

Leadership 91

Leadership Ethics Education Technology 91

5W PR

OCTOBER 31, 2023

Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends. Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

While being outspoken can garner attention, it also means thoughtful planning and a willingness to take some criticism—especially for leaders representing large brands with diverse customer bases. Nevertheless, CEO visibility doesn’t have to mean provocative commentary or grandstanding.

Corporate 182

Corporate Analysis Reputation Trends 182

Communications Conversations

APRIL 25, 2023

Oatly, the oat milk brand based in Sweden, created a site devoted strictly to its haters and those who have said mean, dishonest and outright lies about the company for last several years on the internet. After all, isn’t this what most of us want from brands? In 2023 content marketing context, that’s simply brilliant.

Case Study 88

Case Study Crisis Study Instagram 88

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 148

Data Crisis Corporate Crisis Management 148

Reputation Us

AUGUST 16, 2023

Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. Both firms will retain their own brands and profits and loss. By David A. The firms declined to share any financial information.

Technology 78

Technology Reputation Crisis Financial 78

Institute for Public Relations

OCTOBER 6, 2023

There is no excerpt because this is a protected post.

Corporate 52

Corporate Brand Branding Consumer 52

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

SEPTEMBER 21, 2023

The biggest brand crises of 2023 Read now Consider a hypothetical scenario in which your organization uses predictive analytics and detects a potential crisis before it escalates. No longer are you scrambling to react to breaking news or trends; you’re one step ahead, guiding the narrative rather than chasing it.

Analytics 88

Analytics Media Crisis Insurance 88

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

PRSay

SEPTEMBER 19, 2023

In May 2023, the U.S. Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023. In my view, Kelley’s performances and social media brand demonstrate that active-duty service members can also pursue off-duty passions as artists.

Communications 178

Communications Ethics Public Affairs Social Media 178

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

Ethical Voices

NOVEMBER 21, 2022

Privacy, Crisis and Big Data . WE Study finds brands must get more practical in addressing society’s problems. Navigating the Ethical Risks of Doing business in China . No Changemakers when it comes to DEI. Page Center Launches Scholar Directory. Pay Transparency. Power of fake videos. PRCA calls out disguised earned media.

Ethics 73

Ethics Sports Employee Privacy 73

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands. Technology’s continuous advance is affecting every profession, including public relations.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

OCTOBER 19, 2023

17 for the Strategies & Tactics Live broadcast on LinkedIn from PRSA’s ICON 2023 in Nashville, Tenn. I got to see, up-close, just how emotionally connected customers really are to our brand, which has been around since 1837.” She was the guest on Oct. They can even start their combine for the first time, on the assembly line.

Social Media 95

Social Media Strategy Media Enterprise 95

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? Visit the 2023 Gallery to have a glimpse of this past year’s event. consider applying for Seraph’s Operational Excellence Awards. Entries are being accepted through March 8, 2024.

Automotive 90

Automotive Enterprise Resources Product Launch 90

Reputation Us

FEBRUARY 27, 2024

The 2023 Global Risk Management Survey published by Aon, a consulting firm that offers a range of risk-mitigation products, identifies “reputation risk” as one of the major risk concerns for companies — having consistently held a spot in the top-10 risks of the organization’s annual survey since 2007.

Reputation 78

Reputation Corporate Insurance Insurance 78

Newsfile

OCTOBER 24, 2023

dollars in 2023. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Reputation Us

DECEMBER 15, 2023

BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you. The simple difference between reputation and brand is: BRAND is what you say about your organization. it’s more important than ever to keep it real.

Reputation 78

Reputation Corporate Real Estate Technology 78

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made.

Conference 156

Conference Privacy Advertising Advertising 156

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not. Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone.

Product Launch 78

Product Launch Print Measurement Consumer 78

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. The climate crisis is in plain view. Agency initiatives and new roles appear daily in industry publications. This is the carbon bandwagon.

Government 131

Government System Crisis Corporate 131

Prohibition

JUNE 21, 2023

The study also noted that consumers are more likely to purchase from brands that share UGC and reviews from real-life customers. But now, things have shifted slightly, causing brands to rethink their influencer marketing strategy. But now, things have shifted slightly, causing brands to rethink their influencer marketing strategy.

Marketing 62

Marketing How To Consumer Study 62