5 Problems Brands Come to you to Solve: Crisis Comms


Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience. crisis communication

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Role of PR in Crisis Management

Ronn Torossian

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. Sometimes it’s the brand’s fault, but on other occasions, such allegations may […]. The post Role of PR in Crisis Management appeared first on.

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UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Savvy communicators can outsource their content production to their audience and start to build that community that will be a crucial resource for their recovery post-crisis.

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Why brand managers must embrace nostalgia during this crisis

PR Daily

The approach can also benefit brands who can sponsor the Twitter chat, providing them a unique opportunity to engage with their audience. The post Why brand managers must embrace nostalgia during this crisis appeared first on PR Daily. Brand Journalism Branding COVID-19

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Should your brand speak up during a global crisis?

PR Daily

Here are three questions every PR pro should be asking about their brand right now. Mark Cuban was recently quoted saying that how companies respond to the coronavirus will define their brand for decades. We’ve seen brands step up in some amazing ways as this pandemic has progressed.

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How Are Retailers Communicating Through This Crisis?

Ronn Torossian

Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. So, that does mean brands need to rethink what they’re doing […]. The post How Are Retailers Communicating Through This Crisis?

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Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. One strategy for ensuring this is hiring a crisis and reputation management consultant, or […]. The post Assessing Potential Crisis Counselors appeared first on.

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Tips on Handling a PR Crisis

Ronn Torossian

Whenever a brand or company seems to be on the receiving end of any damaging or negative publicity, it is clear that there is a public relations crisis happening. The post Tips on Handling a PR Crisis appeared first on. Crisis PR 5W Public Relations Insights Public Relations

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Zoom: Zoom’s Public Relations During a Crisis

Ronn Torossian

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on.

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Why Public Relations Is King During A Crisis


The role of public relations is to positively place a brand into news stories. There is simply no better instrument during a widespread crisis than communications. In this current state of crisis-induced uncertainty, we are likely to see a lot of opportunities if we just look for them.

How to measure your crisis messaging

PR Daily

That’s just as true of a crisis communications effort as any other media strategy. We caught up with Shannon Tucker, vice president of media relations for SSPR, and she shared some of her top tips for measuring comms efforts during this crisis.

How to Recover From a Brand Crisis


Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Want even more crisis communication advice?

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How to Protect Your Brand in a PR Crisis


This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation.

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When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills.

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In a weaponized social media age, what do consumers expect from brands during crisis?

Agility PR Solutions

Is your brand as ready to respond in a crisis as your execs might think? As crisis PR pros know, this environment has created a breeding ground for “bad […]. The post In a weaponized social media age, what do consumers expect from brands during crisis?

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

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Crisis Management for Influencers

Ronn Torossian

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. The post Crisis Management for Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR 5WPR CEO Crisis PR Agency PR Agency Public Relations

There’s opportunity in corp. crisis—why brands should consider becoming ‘crisis optimists’

Agility PR Solutions

A corporate crisis has become a case of “when, not if.” crisis—why brands should consider becoming ‘crisis optimists’ appeared first on Agility PR Solutions. Public Relations crisis

If you create a crisis plan after a crisis hits, it’s going to suck

PR Daily

While many brands struggled to find the right balance of tone, imagery and content, the @WeAreCisco team made a slight shift in content because the employees that they featured made a shift in content. You can’t wait for the crisis to develop a plan.

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Is your crisis plan itself a crisis waiting to happen?

Agility PR Solutions

PR professionals know all too well that threats to a brand’s reputation can emerge any time, any place. Is yesterday’s crisis plan—in a binder on a shelf—really the most effective way to prepare in today’s day and […]. Analysis Public Relations crisis

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How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment?

As COVID crisis shifts gears, consumer sentiment is changing—what should brands do?

Agility PR Solutions

With many brands and businesses now resuming operations, society has entered a new phase of the COVID crisis—and consumer expectations and behaviors are changing in real-time. The post As COVID crisis shifts gears, consumer sentiment is changing—what should brands do?

Crisis Communications: 10 Steps for Building an Effective Plan


Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Map out what is and isn’t a crisis, who needs to be alerted and who should respond.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

The musical is a humorous look at data, marketing and more and can serve as a reminder to find moments of laughter in between crisis responses and new campaign creation. Eastern time as we discuss with Kaye best practices for media relations in a crisis. CRISIS LEADERSHIP BOARD.

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How to balance PR and legal concerns in a crisis

PR Daily

These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis. Legal and public relations (PR) professionals often collaborate during times of crisis, making it crucial for the two to work in harmony when serving a client.

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How brand managers can build lasting relationships during COVID-19

PR Daily

The true value of PR might be its ability to respond fittingly during a global crisis. Going dark is also a bad strategy; the data show over and over again that once a brand falls out of the public eye in a crisis, it struggles to regain market share once the panic has subsided.

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Digital identity crisis—brands grapple with personalization, security challenges

Agility PR Solutions

New Deloitte research reveals that growing consumer expectations, a breakdown of traditional “walls” and emerging technologies have given rise to a digital identity crisis. Public Relations branding

How to Turn Your Brand Crisis into PR Success with Ease


As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

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3 steps for protecting your organization from a crisis

PR Daily

It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics. Both Volkswagen and Enron have been on the receiving end of a public relations crisis.

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Consumers are watching how brands act during COVID crisis—here’s how it will shape future loyalty

Agility PR Solutions

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. Public Relations crisis

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Burdened by strained relationships, B2B brands looking for answers during COVID crisis

Agility PR Solutions

Just as retail and customer-facing industries are suffering through the COVID-19 crisis, B2B organizations are struggling to adapt to changes in how they connect with customers. Public Relations branding

Post-COVID staying power—consumers say brand actions during crisis will impact perception

Agility PR Solutions

With light possibly now at the end of the COVID tunnel, brands need to be aware of how their actions during the crisis will position them in the rebuilding phase to come. Covid-19 Public Relations crisis

How your team’s on-scene crisis coverage boosts your brand

PR Daily

It might sound counterintuitive, but crisis communication can be an opportunity to enhance a company’s reputation and not just a focus of serious corporate concern. Usually a company shifts into crisis mode when faced with significant accusations, customer harm or financial dire straits.

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Amid unrest, CEOs and brands denounce racism in Floyd killing

PR Daily

As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.”

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Content-fueled brand safety crisis prompting consumer backlash against brands

Agility PR Solutions

When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content.

Why You Should Put Internal Communications First During a Crisis

Meltwater - PR

As brands navigate their way through a crisis, communications teams take center stage. Executives PR & Comms Corporate Comms Crisis Management

COVID-19 Comms: Emerging from a Crisis with a Communications Plan


This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience.

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How video can cut through the noise during this crisis

PR Daily

Video is your best bet for making an impression during this crisis. PR Daily: How can brands get video during the COVID-19 lockdown? You’ve put a lot of care into crafting your brand and stockpiling assets. What are the takeaways for brands from these kinds of videos?

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How Carnival Cruise Lines Built a Resilient Brand After Crisis


When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper!

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The next crisis: Why all consumer-facing businesses should prepare

PR Daily

Doing what is right, not what is easy, has never been more important for reputation management for businesses and brands. The post The next crisis: Why all consumer-facing businesses should prepare appeared first on PR Daily.