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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

Yes, social media pros do need to understand how to manage social ad campaigns. I definitely have more thoughts on the skills the social media pro of 2022 should have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video.

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Top five Food and Drink PR Campaigns of 2022

Prohibition

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! How to pitch to journalists . Costa Coffee’s ‘Costa-Misation’.

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Top five PR Disasters of 2022 so far

Prohibition

We are officially over half-way through 2022 – where is the time going! Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. No one cared.

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The best and worst PR campaigns of 2022 so far

Prohibition

To celebrate, we’ve pulled together a round up of our favourite PR campaigns for 2022 so far, as well as some that didn’t quite hit the mark… We all love Wordle. — GeniePoint (@GeniePointEV) February 17, 2022. — IKEA UK (@IKEAUK) February 15, 2022. — Banx (@Banxcartoons) February 17, 2022.

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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. OVER TO YOU. What’s missing?