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New Year’s Resolutions For PR Teams

ImPRessions - Crenshaw Communications

Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. For work, the new year provides an opportunity for professionals to reevaluate their goals and motivation for the next 12 months. We vow to stay on top of real-time updates to ensure even better media coverage this year. .

Writing 310
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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. His career will probably recover.

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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

Marbles won a generally positive reaction when she explained her decision to quit her YouTube channel in a farewell statement that took responsibility for offensive videos she has made years prior. It’s not easy to apologize, especially if things unfold in the public eye. Here, then are some guidelines for an effective public apology.

Publicity 343
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A brief guide to short-form video for brands

NewsWhip

HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. After launching their TikTok account in February of 2022, and using their owl mascot, Duo, as representation, the account has amassed over 5.9M It’s easy to get lost in the noise of social media nowadays.

Video 148
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The Importance of Gender Equity for Your Brand – International Women’s Day

Onclusive

As policies on protections for women & minorities have been passed by governments over the years, gender inequality and workplace fairness have become top news stories. How to position your communications with gender equity in mind When it comes to talking about gender equity, honesty and accountability is the key.

Internal 195
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The narratives shaping Artificial Intelligence discourse in 2023

NewsWhip

In the last five months alone there have been more articles written about artificial intelligence and more engagements to those articles than in all of 2022. million in 2022. million in 2022. In the months ahead, we will use AI to detect & highlight manipulation of public opinion on this platform.

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Even While Expecting a Recession, CEOs Maintain Positive 3-Year Outlook

PRSay

Around the world, 86 percent of CEOs surveyed believe a recession will occur during the next 12 months, even as 71 percent maintain an optimistic three-year economic forecast. In professional-service firm KPMG’s “ 2022 CEO Outlook ,” 85 percent of respondents expect growth in 2022, down slightly from 87 percent in 2021.

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