Onclusive

DECEMBER 14, 2021

This year, Onclusive’s integrated contact and campaign management workflow came in as the highest rated, with 85% of customers finding value in our verified media database, robust author profiles and journalist relationship management tools.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas? Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 90

Pitching Report Software Survey 90

Landis PR

JANUARY 24, 2022

LCI worked on various fun campaigns in 2021, but the team wanted to highlight a few of our favorites throughout the year. Here are LCI’s top client projects from 2021: Polly: It’s never my first choice to move at lightning speed, but it’s sure nice when that ability to hustle pays off. The LCI team. By the LCI team. What a year!

Healthcare 52

Healthcare Video Pitching Examples 52

Agility PR Solutions

JUNE 4, 2023

Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the package.

Twitter 168

Twitter Policies Brand Branding 168

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals.

Media Relations 175

Media Relations Media Pitching Survey 175

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. Insights for better relationships with the media. Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. click image for higher resolution).

Study 170

Study Communications Survey Pitching 170

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Just as with print publications, the top tier websites are harder to pitch.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Solo PR Pro

MARCH 30, 2021

Three main drivers are behind my A+ rating for Clubhouse for PR professionals: media insight, networking and business development. Refine pitches and discover media nuggets. I’ve been in a few rooms where conversation around events has even allowed me the opportunity to workshop a pitch in real-time with other PR pros.

Pitching 72

Pitching LinkedIn Report Twitter 72

Sword and the Script

AUGUST 20, 2021

Agility PR Solutions and the venerable Bulldog Reporter invited us back to present at their Earned Media Mastery Summit this year. They even put our mugshots on a fancy social media graphic and despite my serious demeanor, I’m almost smiling! Create a winning pitch. The online event is being held on August 26-28.

Media 94

Media Survey Resources Pitching 94

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . But, pick your battles.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. Paid media fuels earned media. But then something else happened.

Pitching 114

Pitching Media Relations Survey Advertising 114

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. But how do you build and maintain positive media relationships?

How To 105

How To Media Pitching Report 105

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 90

Software Pitching Measurement Enterprise 90

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Neal Award for our December 2021 issue of Trucking by the Numbers. What advice do you have for PR people that want to pitch you? I covered Hurricane Sandy in Connecticut in 2012.

Meeting 60

Meeting Automotive Transportation Newspapers 60

NewsWhip

JANUARY 12, 2023

Organizations must get a sense of the potential impact or reach a story on social media might have before it’s reached its apex. With so much being said on social media, about large organizations in particular, teams need to know what issues to be more proactive on and which ones only need to be monitored.

Tools 78

Tools Communications Media Reputation 78

Communications Conversations

JANUARY 11, 2022

No business pitch. So, how did I do in 2021 with my coffee list? I DID have coffee with six people on the list: Kristina Wright (who got a new job in 2021). Patrick Strait (who wrote a book in 2021). Sarah Edwards (who is crushing it with Some Great People–one of my favorite new people I met in 2021).

Exercises 60

Exercises Meeting Energy Retail 60

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 83

Meeting Automotive Media Transportation 83

Landis PR

MARCH 20, 2023

In the 2021 report, 74% of journalists found CEOs to be credible sources, compared to 62% this year. Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The company began developing the product in 2020 and went to market in 2021 with its predictive AI.

Software 86

Software Media Relations Pitching Media 86

Sword and the Script

AUGUST 30, 2022

“Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. The market for public relations platforms is estimated to have grown 15% in 2021 to $5.5 AI-assisted pitches. “AI

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities. Catch up time in AI. BuzzSumo introduces journalist profiles.

Company 151

Company Tools Technology Software 151

Stephen Waddington

JANUARY 27, 2021

This renewed level of activity is expected to continue through the first half of 2021 as organisations manage pent-up demand and seek to return to growth. Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Sword and the Script

DECEMBER 7, 2021

And, hey, PR Siri…what can I do to improve my chances of that PE reporter at the WSJ opening my pitch ? In March, Meltwater acquired Linkfluence, a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Meltwater wants to build its own Siri. PR evolves.

Software 86

Software Publicity Technology Data 86

MaccaPR

AUGUST 18, 2020

Meanwhile, Rajkumar relies on a combination of high-quality microphones and software, as all of her interviews are being done remotely at least through early 2021. Do your research before you pitch. Don’t pitch true crime to “Twin Cities Live” and understand that Rajkumar’s Sunday talk show can be pre-empted by Twins games.

Interviews 71

Interviews Skype Radio Pitching 71

PRSay

JANUARY 6, 2021

Right now, that advice is more crucial than ever as we begin 2021. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users.

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The price summarizing marketing statistics for 2021 was published earlier in the week. social media, content, etc.). The media relations struggle is real.

Publicity 147

Publicity Survey Pitching Creativity 147

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. A Social Media Guide to Newsjacking. The technique is newsjacking. Baby wearing crotchet crown.

Case Study 52

Case Study Television Video Pitching 52

Communications Conversations

JANUARY 10, 2023

This is purely a way for me to meet more new smart people across the digital and social industry here in MSP. No business pitch. I recently asked Natalie to join a social media mastermind group I run, so I’m looking forward to meeting her in person in the New Year! Second, there is no hidden agenda.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. Cision also pitched microsites for ESG solutions a few months ago.

Software 86

Software Pitching Internal International 86

Bianchi Biz Blog

FEBRUARY 21, 2022

After spending much of 2021 focused on the will-they-or-won’t-they issues of Biden’s infrastructure plan, we’re watching how that will be implemented across the U.S. — Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good.

Meeting 95

Meeting Transportation Media Sports 95