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Why social media job descriptions and roles need to change in 2021

Communications Conversations

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.” ” And, the tasks being asked of digital and social media marketers continues to expand. Paid media specialist.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Purpose and values-based communications will become an essential part of the marketing toolbox. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

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What should be included in your next social media audit?

Communications Conversations

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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The Importance of Diversity in Social Media Advertising

Prohibition

Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience. Why diversity is important when it comes to social media advertising. Being representative on social media is key.