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Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

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Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook.

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2022 Social Media Trends Part 1: Instagram and Facebook Marketing Strategy

Shift Communications

A lot has changed in the digital landscape and social media trends over the last year. 2021 was packed with declines (looking at you, Meta) and expansion (TikTok growing rapidly like no other platform). Social’s overall importance. There are two primary challenges we see in companies’ social efforts.

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The PR Winners And Losers Of 2021

ImPRessions - Crenshaw Communications

But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Clubhouse wasn’t the only social platform to lose momentum in 2021.

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These were the top publishers on Facebook in December 2021

NewsWhip

Closing out the year, we saw a few changes in our monthly publisher rankings, with a slight difference in those among the most engaged publishers on Facebook in December 2021. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

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Why social media job descriptions and roles need to change in 2021

Communications Conversations

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.” ” And, the tasks being asked of digital and social media marketers continues to expand. Paid media specialist.