Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Steak-umm (@steak_umm) April 7, 2020. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . SEO RANKING. COMMUNITY BUILDING.

Marketing 113

Marketing Instagram Media SEO 113

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

JANUARY 7, 2020

Now, on to 2020! But, I’d love the chance to sit down and chat with her in 2020 (specifically to talk podcasting!). Given my background with Employer Branding at Sleep Number and Andersen Windows & Doors, I’m curious to hear what Dobby’s been up to at LoL. Looking to cross paths with her in 2020.

Banking 78

Banking Airlines Social Media LinkedIn 78

NewsWhip

MAY 19, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Benedict Nicholson is the Managing Editor at NewsWhip.

Technology 97

Technology Analysis Privacy Facebook 97

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

NewsWhip

MARCH 24, 2021

With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020.

Chemicals 148

Chemicals Retail Facebook Local 148

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Communications Conversations

MAY 29, 2020

I am keenly aware of the larger issue here, but today I’d like to talk about brands’ response to this issue because there’s a lot to talk about there, too. For the last couple years, we’ve all heard about the trend that brands need to start taking stands on social issues like this. That’s a big step.

Brand 78

Brand Branding Local System 78

NewsWhip

JUNE 4, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Email Benedict via benedict.nicholson@newswhip.com.

Technology 78

Technology Analysis Privacy Facebook 78

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 156

Company Nonprofit Apparel Local 156

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Below are our top recommendations for maintaining an appropriate brand presence in 2020. We recommend monitoring daily both on your brand’s profiles, competitor profiles and general conversation across the platforms.

Social Media 52

Social Media Media Creativity Advertising 52

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

APRIL 14, 2020

Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. news industry?

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Week 2: January 6th – 12th 2020. january 8TH 2020. January 9TH 2020.

Journalism 163

Journalism Viral Writing Report 163

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well. — Paddy Power (@paddypower) April 5, 2020.

Brand 71

Brand Branding Healthcare Community 71

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. However, there has been a decline in this number by about 70% in 2020.

Marketing 108

Marketing Newspapers Print Local 108

Landis PR

OCTOBER 11, 2021

Are you hoping to drive brand/company awareness? This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . 4 examples of successful virtual events in 2020—and what made them work Agility PR Solutions.

Local 98

Local Newspapers Sports Video 98

PRSay

FEBRUARY 21, 2020

Prior to the 2020 season, after the cheating scandal had become public, Astros owner Jim Crane fired the team’s general manager and manager — the first step toward proper atonement and remorse. Now celebrating its 30 th year, Solomon Turner PR works with clients on a national and local basis helping businesses maximize their brand impact.

Conference 202

Conference Training Small Business Leadership 202

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Our local BBC news programme and even the national idents are based on clips from social media. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.

Crisis Management 88

Crisis Management Print Ethics Local 88

Communications Conversations

MAY 12, 2020

You’ve worked for some iconic Minnesota brands. What is it that draws you to these types of Minnesota-bred brands vs. others? I have been so fortunate to work for some amazing Minnesota brands. That being said, being a local has helped me connect in a different way with these brands. We have determination.

Airlines 116

Airlines Travel Local Leadership 116

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. Ensure you have C-suite buy-in.

Communications 78

Communications Employee Financial Community 78

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. As the manager of the Emerald Hotel in the Bulgarian seaside Ravda, I can say that we managed to pass our target in 2020. Host: "Social Network" continues.

Tourism 52

Tourism Hotels Brand Branding 52

Stephen Waddington

JULY 21, 2020

Watch for innovation and move fast to help brands capitalise. Digital design and production skills are in demand as physical events shift online for the remainder of 2020. Longer term brands need to realign with their markets and the communities that they serve. Rethinking events Corporate events will never be the same again.

Crisis 78

Crisis Agency Enterprise Local 78

Communications Conversations

JANUARY 12, 2021

But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Now, 2020 was an odd year obviously–especially for coffees. Let’s see how I did: Folks on my list I did have coffee with in 2020: Megan Tuttle, Cambria. Unfortunately, I missed the following folks in 2020: Amber Campeau, 3M.

Banking 78

Banking Sports Meeting Insurance 78

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Prohibition

NOVEMBER 10, 2021

Google – Year in Search 2020. One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. For many of us, 2020 was a challenging and different year, which Google used as inspiration for their ‘Year in Search 2020’ video.

Video 62

Video Sports Film Employee 62

wiredPRworks

JUNE 10, 2020

But, 2020 is different. One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings. Here’s the Summer Game Event Schedule: All E3 2020 Replacement Conference Times. IGN Summer of Gaming Events Schedule.

Video 52

Video Local Tools Conference 52

Communications Conversations

NOVEMBER 8, 2018

I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions. 400,000 topics.

Social Media 121

Social Media Reddit Pinterest Communications 121

PR 20/20

APRIL 14, 2020

HubSpot offers thousands of pre-built themes, or you can enlist your developer to build custom themes in local environments. Other features you’ll get with Enterprise include: Multi-domains (includes 2 brand domains). For this reason and many more, we believe the CMS Hub is a true growth investment for any brand. Code alerts.

Enterprise 115

Enterprise Web Software SEO 115

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes. Give to Inspire.

Company 88

Company Apparel Nonprofit Consumer 88

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. One is the value of media coverage for building your brand or promoting your business. Keep up with local news. But even through these unusual times, a couple of things did not change.

Media 78

Media Pitching Print Interviews 78

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. ameliawbrown) on Feb 5, 2020 at 11:50pm PST. A post shared by Hannah Briggs (@hannah_briggs) on Jan 30, 2020 at 11:06am PST. Did someone say it’s Friday tomorrow ?? ?

Fashion 62

Fashion Instagram Travel Trends 62