Barokas

JANUARY 15, 2020

A concise, relatable brand message is the cornerstone of strategic communications. Without a consistent messaging framework supported by meaningful differentiators, data and values, your brand is more vulnerable to risk, and the competition. As you look toward all that 2020 holds for your company, consider a refresh on your messaging.

Communications 78

Communications Groups Analysis Engineering 78

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. How do they intend the brand to be seen? Leadership team.

Reputation 48

Reputation Handbook Exercises Groups 48

PRSay

SEPTEMBER 8, 2020

When I worked with the Ukrainian government on strategic communications, we were always trying to get away from just issuing a statement branded with an administrative foreign-affairs logo, for instance. So you have to be strategic about monitoring [mentions of your brand on social media], so that you can react quickly if you need to react.

Communications 174

Communications Government Viral Radio 174

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

DECEMBER 22, 2021

In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. Remember that you can always rebuild your reputation. The album that followed, reputation , showed she was moving beyond the public feud with Kim Kardashian and Kanye West that had surrounded her the year before.

Communications 148

Communications Film Radio Reputation 148

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. The Holmes Report estimates the global PR industry at $14.2 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

Ethical Voices

OCTOBER 16, 2023

I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. Walmart’s a major brand, you get a lot of phone calls, and there are a lot of questions. I helped lead the COVID response for the university.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. ” Implied links are simply brand mentions that appear in earned or shared media. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 180

Reputation Privacy Banking Ethics 180

Buzzstream

JULY 7, 2021

Truliant brought on Inseev Interactive as their link building provider in October, 2020. In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What’s different about that?

Software 78

Software Case Study Technology Tools 78

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Konnect Agency

NOVEMBER 24, 2020

According to Podcast Insights , there are over 1,500,000 podcasts, over 34 million episodes (as of October 2020) and topics covering EVERYTHING ! There are unique advantages in being a guest speaker and it’s definitely worth your time to explore as you begin to plan your brand strategy. Calls to action.

SEO 52

SEO YouTube Instagram Reputation 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

PR in High Definition

OCTOBER 26, 2020

If that were the case, brands may as well dismiss platforms like Glassdoor, where negative feedback is common; but they’re not – instead, many brands are working hard to advance their cultures and improve their values to attract top talent and future-proof their operations. This is one example of many that I could have chosen.

Groups 62

Groups Employee Leadership Examples 62

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. 22, just minutes before the start of the league’s 2019-2020 season, he addressed the issue on live television, in front of the NBA’s key audiences. “We, Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Prowly was acquired by Semrush in 2020, in a move I think could be interesting. Onclusive acquires Critical Mention.

Software 85

Software Internal International Pitching 85

Reputation Us

FEBRUARY 21, 2023

A 2020 report by the Content Marketing Institute (CMI) notes the top strategic goals that businesses achieve through content marketing are creating brand awareness (84%); educating their audience (75%) and building credibility and trust (65%). Building credibility is an important component of having a good reputation.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Karen Freberg

JUNE 24, 2019

Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. The access to people, brands, and agencies is unlike anything else I have seen in my career. Unilever and P&G are two companies that are doing this for their brands across the way.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. years, having joined in September of 2020.

Software 118

Software Case Study Advertising Advertising 118

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally. M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Cision

APRIL 27, 2017

Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

5W PR

JUNE 6, 2022

One of the biggest trends in 2020 in terms of public relations is a change from focusing on the company releasing its latest products or services, to focusing on its customers and their specific needs and pain points. This way they can ensure they have a data-driven approach, while also preventing any potential damage to their reputations.

Trends 88

Trends Data SEO Consumer 88

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How would you recommend graduates from the class of 2020 get hired and get ahead? Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years. Here, then, is my list for the PR best and worst of 2020. Brand America. presidential election.

Healthcare 379

Healthcare Reputation Mobile Conference 379

PRSay

OCTOBER 27, 2020

Carolynn Johnson delivered what she called some “uncomfortable truths” during her General Session talk today at PRSA’s ICON 2020 virtual conference. It makes it harder to recruit, engage and retain diverse talent and it tarnishes an organization’s reputation and brand challenge for communicators like us everywhere.”.

Education 160

Education Conference Employee Policies 160

Landis PR

NOVEMBER 27, 2023

For the brands that have done it, it has paid off in spades because the Hispanic consumer is the most loyal in the world.” It might not be a brand that I would go for necessarily for other reasons, but if it’s done right, it gets me.” The company also recently launched a brand of women’s clothing that’s for all body types.

Industry 59

Industry Radio Community Consumer 59

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

PR in High Definition

APRIL 1, 2020

For example, as of March 2020, Primark still does not have an online shop. The brand is all about browsing, buying in volume, and the in-store experience. Ikea’s brand experience is all about affordability, the inescapable nature of its store layouts, friendly staff and great meatballs. Doing the Right Thing.

Company 71

Company Employee Examples Leadership 71

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 90

Social Media Marketing Media Creativity 90