Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. This is dangerous ground for companies managing their reputations.

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Reputation Corporate Survey Employee 78

Reputation Us

DECEMBER 16, 2021

We may have come out of the storm of 2020 & 2021—but everything has changed. Your reputation is on the forefront now for how you handled the crises of the past two years. Implementing these efforts sooner, rather than later, can set you in a better place as a reputable, stable company. Did you fulfill them?

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Reputation Company Brand Branding 78

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

Agility PR Solutions

MARCH 22, 2021

2020 turned many things upside down–from the mundane rhythm of our day-to-day lives to the larger shift in how individuals interact with, evaluate, and engage with brands. The post It’s time to update your reputation management strategy for 2021 appeared first on Agility PR Solutions. The reality is that many […].

Reputation 105

Reputation Strategy Brand Branding 105

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Onclusive

AUGUST 16, 2020

Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? September 16, 2020: 1PM ET. We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

Media 370

Media Measurement Reputation Examples 370

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The announced numbers of layoffs in branded companies are impressive. In March 2020, more than 400 employees of "Bird", an electric scooter rental company, were fired because of the difficulties the company faced due to the quarantine. In May 2020, Airbnb announced the layoff of 25% of its staff (1900 employees) due to the coronavirus.

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Reputation Company How To Employee 52

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. In 2020, the company quietly went IPO raising $400 million. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). One Euro is currently worth $1.10 Mark was 68.

Brand 148

Brand Branding Reddit Pitching 148

NewsWhip

DECEMBER 24, 2020

With more exciting reviews to come from us soon, we’re taking this opportunity to look at our product and what has changed in 2020. In the last 5 months of 2020, NewsWhip has shipped some amazing new features. Rounding up NewsWhip product improvements in 2020. Live URL Scoring. Search UI updates.

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Reddit Data Crisis Trends 78

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent. Art credit: lilly ma.

System 157

System Community Social Media Employee 157

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.

Reputation 78

Reputation Crisis Analysis Data 78

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Reputation Media Training Crisis Communications 195

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. World Bank forecasts a 5.2

Brand 135

Brand Branding How To Radio 135

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. There were some serious PR blunders in 2020.

Training 370

Training Reputation Media Training Crisis Communications 370

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? 2020 LinkedIn Go-Getter Package .

LinkedIn 52

LinkedIn Engineering SEO Training 52

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. . In 2020 Cybersecurity Awareness Month focused in part on the importance of securing connected devices used at home and at work, given the surge in work from home for many people.

Reputation 156

Reputation Trends Brand Branding 156

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? 2020 LinkedIn Go-Getter Package .

LinkedIn 52

LinkedIn Engineering SEO Training 52

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. When customers are engaging with your brand story within your owned media environment they are exposed to more of your content, messaging, and calls-to-action.

Strategy 418

Strategy Media Advertising Advertising 418

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. The reputational risk of investing.

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Reputation Ethics Employee Travel 62

Barokas

JANUARY 15, 2020

A concise, relatable brand message is the cornerstone of strategic communications. Without a consistent messaging framework supported by meaningful differentiators, data and values, your brand is more vulnerable to risk, and the competition. As you look toward all that 2020 holds for your company, consider a refresh on your messaging.

Communications 78

Communications Analysis Groups Engineering 78

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. R:esourcefulness. N:onconformity.

Reputation 90

Reputation Creativity Employee Resources 90

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. A post shared by Serena Williams (@serenawilliams) on Mar 9, 2020 at 12:17pm PDT. million followers on Instagram make him a great influencer for brands, especially those in the food industry.

Brand 87

Brand Branding Instagram YouTube 87

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. Fast forward to 2020. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. And it was that moment I realised just how big gaming was about to get.

Reputation 100

Reputation Industry Sports Technology 100

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 104

Communications Ethics Corporate Conference 104

PR in High Definition

JUNE 28, 2023

This extraordinary journey holds valuable lessons about the power of brand building, storytelling, and their impact on achieving unparalleled success. For example, there was the defeat to Lyon in 2020. Brand building Manchester City spent most of their club history overshadowed by their neighbours in red, Manchester United.

Storytelling 62

Storytelling Brand Branding Reputation 62

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. How do they intend the brand to be seen? Marketing and sales.

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Reputation Handbook Groups Exercises 48

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Flack's Revenge

JULY 3, 2019

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. Some say that brands should express human, relatable qualities. Hindsight is 2020. In a sense it is.

Brand 149

Brand Branding Ethics Company 149

PRSay

SEPTEMBER 8, 2020

When I worked with the Ukrainian government on strategic communications, we were always trying to get away from just issuing a statement branded with an administrative foreign-affairs logo, for instance. So you have to be strategic about monitoring [mentions of your brand on social media], so that you can react quickly if you need to react.

Communications 174

Communications Government Viral Radio 174

Sword and the Script

MARCH 5, 2024

In 2022, Onclusive, formerly known as Air PR , was acquired by a private equity firm , which also acquired Kantar Reputation Intelligence, PRgloo and merged them under the Onclusive brand. Outputs include basic metrics “such as brand mentions, sentiment analysis, key issues, and competitive benchmarking.”

Software 125

Software B2B Pitching Data 125

PRSay

DECEMBER 22, 2021

In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. Remember that you can always rebuild your reputation. The album that followed, reputation , showed she was moving beyond the public feud with Kim Kardashian and Kanye West that had surrounded her the year before.

Communications 148

Communications Film Radio Reputation 148

PR in High Definition

JULY 24, 2019

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? Reputation goes beyond building awareness and understanding with prospective customers. It can be done.

Reputation 48

Reputation Measurement Media Relations Agency 48