Contently - Strategy

OCTOBER 26, 2018

” That’s the most common request I get from interview subjects. And the skills that make them a good at their jobs won’t always include writing. Let the ghostwriter have a conversation with the person they’ll be writing for so both sides can shape the story.

Strategy 109

Strategy Content Marketing Interviews Creativity 109

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Social Media Workshop in Princeton, NJ.

Social Media 177

Social Media Media Interviews Instagram 177

Critical Mention

AUGUST 26, 2018

Q: What are your initiatives for PRSA for 2018-2019? Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one. You need to be a professional writer and write for your audience for an intended effect. The post Interview with PRSA’s National Chairman, Anthony W.

Interviews 79

Interviews Ethics Conference Leadership 79

Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. Improve interviewing. Conduct non-traditional interviews. Here are the highlights. Ginger Hardage – Unstoppable Cultures. Use deadlines as support.

Leadership 55

Leadership Employee Airlines Construction 55

PRSay

FEBRUARY 12, 2019

Terry Gross hosts NPR’s “Fresh Air” radio program and has interviewed thousands of people during her four-decade career. Whether interviewing or conversing with someone, you should be genuinely curious and want to hear what the other person is telling you, Gross says.

Interviews 66

Interviews Radio Storytelling Writing 66

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. With a few precautions, PR professionals can safeguard their organizations from monetary loss due to mis/dis and mal-information.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 113

Sports Advertising Advertising Survey 113

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? You can leverage a range of audience research strategies : conducting surveys, scouring customer reviews, using AI sentiment analysis tools, and customer interviews are all good starting points.

SEO 134

SEO Strategy Google Engineering 134

Flack's Revenge

MAY 14, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. There’s no shortage of things to write about and most media don’t care about your news or your stories, as noted above. PR should interview the execs to dig for story gold. That’s up 17% from the same survey last year.”.

Survey 195

Survey Journalism Agency Data 195

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%). SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Contently - Strategy

OCTOBER 9, 2019

According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects.

Marketing 108

Marketing How To B2B Exercises 108

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 52

Financial Content Marketing Marketing Banking 52

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 The company took in just shy of $40 million in revenue for the year ending 2019 – with a loss of $6 million according to PitchBook , which does the conversion math automatically. billion on its second day of trading. The stock price at debut was approximately $5.30.

Pitching 153

Pitching YouTube Community Company 153

Bianchi Biz Blog

JUNE 21, 2021

At the end of a Friday in June 2019 the staff was informed that the paper would be closing after 150 years in business. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them.

Meeting 96

Meeting Report Automotive Real Estate 96

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 25, 2018

The Off Script series is a question an answer style interview published here about once per month. Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. Note: Nicole will begin a new role as the CMO of CoreView in January 2019.

Marketing 60

Marketing Government Interviews Technology 60

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. That’s how important they are in 2019. My pro tip: Write 10 subject lines for each pitch. Write a killer pitch and then be fast and helpful throughout their reporting process. And honest!

Media Relations 100

Media Relations Pitching Media Report 100

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews. Headline writing tips. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019.

How To 177

How To Guidelines Content Marketing Video 177

Bianchi Biz Blog

AUGUST 23, 2021

An overwhelming number of the startups I cover have recently gone public by merging with special purpose acquisition companies, or SPACs, so I spend a lot of my time now closely following and writing about that transition. To that end, in 2019, I got to drive one of Formula E’s second-generation electric racecars in Spain.

Meeting 98

Meeting Report Transportation Media 98

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November. As such, I’ll be sending you a very rare dedicated email inviting you to participate. 11) Quick hits.

Software 104

Software Analysis Data Tools 104

Stephen Waddington

FEBRUARY 24, 2019

We’ve upgraded our tech for 2019 however podcasting needn’t be expensive. Zencastr is a cloud based alternative that provides a Skype-like service for recording interviews. During the session we explored how to choose a dissertation topic, explored 20 areas of modern practice, and discussed how to land expert interviews.

Skype 61

Skype Facebook Sports Interviews 61

The Hoffman Agency

JULY 29, 2020

Sure, I can draw some pretty pictures, and yeah, sometimes I can put some writing next to it; but boy, is it often way harder than it seems! In the winter of 2019, I began looking for jobs and opportunities more in-line with art and creativity (partly due to the well-meaning, but unsolicited advice of my mother).

Internal 68

Internal International Creativity Interviews 68

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. How hard or easy is it to establish and maintain a career in writing? 03.01.2021. I do not know. I am a businessman and a manager, not a professional writer.

Local 52

Local Writing Social Media Interviews 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. I may also consider an Off Script Q&A interview , but probably no more than a couple per year. The 2019 JOTW Communications Survey polled 223 communications and public relations (PR) professionals.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews.

Pitching 85

Pitching Survey System Technology 85

Mark My Words

JUNE 27, 2022

. “It’s very clear that the direct line of the Royal Family is not interested in scandals involving junior members of the Royal Family overshadowing their own work and public role,” Toronto-based royal author and historian Carolyn Harris said in an interview. There’s little sense it has recovered.

Publicity 60

Publicity Interviews Print Government 60

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. How Long Should a Blog Post be in 2019? The event is being held on August 22, 2019, so mark your calendars and sign up! This year it’s on track to outpace the investment in analog marketing channels for the first time.

Study 61

Study Survey B2B Advertising 61

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59

Radio Ethics How To Writing 59

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 79

Financial Banking Content Marketing Writing 79

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Do a comprehensive look at what you’re trying to write about.

Journalism 120

Journalism Conference Internal International 120

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). Basically, I do everything (or at least it feels like I do, LOL). .

Meeting 67

Meeting Automotive Media Airlines 67

Maxim Behar

JULY 26, 2023

In fact, it was the most valuable trip abroad I've ever had in my life, and my education at Harvard Kennedy School, which I did in 2019 just before the pandemic. Maxim: On PR and the dissertation I'm writing and hopefully I can finish by the end of the year. You can watch the whole interview here. Clement Ohridski".

Training 52

Training Newspapers Meeting Hotels 52

PR 20/20

MAY 8, 2019

In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Register by June 3, 2019 to save $400 off the full event price. See the full agenda.).

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

DECEMBER 19, 2018

The areas of improvement most important to members were all over the board, encompassing everything from productivity, stress-management and networking strategies to résumé writing, public speaking and best practices for excelling in job interviews. Here’s to a happy 2019, and another year of Issues & Trends!

Trends 110

Trends Crisis Corporate Leadership 110