Onclusive

JANUARY 24, 2023

Not to mention a crisis minefield for PR and comms teams to manage. As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. Across the company, they make their values and actions clear, furthering their credibility in the face of a crisis. The post Why brand authenticity matters in 2019 appeared first on Newswhip.

Brand 74

Brand Branding Pinterest Conference 74

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. But Canadian brands’ swift and decisive reaction to the crisis made sure they, at least, wouldn’t go down with it. . Today’s consumers expect companies to take a stand.

Brand 148

Brand Branding Sports Crisis 148

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Transparency. Personalization. Closed groups. Thumbnail unification. SCHEDULE A DEMO.

Social Media 61

Social Media Trends Media Instagram 61

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Photo by domin_domin/iStock / Getty Images.

Crisis 151

Crisis Government Energy Community 151

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. A truly great example of taking a potential PR crisis in your stride and turning it around. Well done Aldi, we’re big fans of the way you handled this PR crisis. The clarification did little to avert the massive backlash the brand received.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Crisis Management in the Digital Age. If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them.

Trends 45

Trends Google Crisis Management Data 45

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

Training 97

Training Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. Cybersec workforce shortage grows.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. Cybersec workforce shortage grows.

Trends 156

Trends Healthcare Government Leadership 156

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management.

Conference 329

Conference Marketing Case Study Measurement 329

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. billion in 2019 to USD 22.3 World Bank forecasts a 5.2 percent contraction in global GDP in 2020 due to the pandemic. billion by 2024.

Brand 135

Brand Branding How To Radio 135

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. Communications professionals often get involved when a crisis arises, but this is too late!

Corporate 141

Corporate Report Privacy Government 141

Reputation Us

JULY 8, 2019

It’s July 2019. According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Hey executives! Next year is less than six months away.

Reputation 133

Reputation Corporate Financial Employee 133

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Bill Byrne , Managing Director, Remedy PR .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

AUGUST 25, 2020

Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said. She is the 2019-2020 Chapter president for FIU PRSSA and a sunshine district ambassador for PRSSA National supporting Chapters in Florida and the surrounding area.

Community 170

Community Brand Branding Advertising 170

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It provides data and insights about the content that people are consuming around the internet. It’s a new thing for 2019.

Handbook 60

Handbook Instagram Government Community 60

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. A truly great example of taking a potential crisis in your stride and turning it around. Well done Aldi, we’re big fans of the way you handled this PR crisis. The clarification did little to avert the massive backlash the brand received.

Crisis 62

Crisis Instagram Social Media Facebook 62

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. Due to the COVID-19 crisis, the summit, originally set to take place June 2–4 in Vienna, is now a virtual event that will commence the week of July 6.). Barcelona Principles 3.0. will be unveiled.

Measurement 170

Measurement Communications Banking Survey 170

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 126

Technology Study Communications Survey 126

NewsWhip

SEPTEMBER 26, 2019

Just ahead of the UN’s Climate Action Summit , photos from climate strikes around the world emerged on all platforms, demanding action on the impending climate crisis. 2019 has had more articles (270k) written about climate change and climate-related initiatives than any previous year. Top 10 articles on climate change by engagement.

Social Media 127

Social Media Media Instagram Facebook 127

PR in High Definition

FEBRUARY 25, 2022

When McDonalds chose to completely revamp its restaurants from the playful, Ronald McDonald kids culture to the more sophisticated, café-like culture of today, it was simultaneously going through a major crisis.

Reputation 62

Reputation Exercises Employee Facebook 62

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 71

Crisis Government Social Media Reputation 71

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. million of revenues, improving on 2019’s $10.2 Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” in 2019, reaching a record $4.5 As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. As online reputation risk intensifies, and malicious actors are jeopardizing reputation via cyberattacks (see ReputationUs survey quantifying the impact of reputation and consumer confidence), we are unquestionably in unprecedented times.

Reputation 79

Reputation Public Affairs Survey Financial 79

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time. 3) Connect: beyond a media contact database.

Software 113

Software Tools Publicity System 113

Sword and the Script

JUNE 7, 2022

The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Prowly adds media monitoring. An ounce of prevention.

Software 85

Software Internal International Pitching 85

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 190

Writing Communications Marketing B2B 190

Maxim Behar

JULY 26, 2021

Also - the German market, thanks to the support by the German-Bulgarian Chamber of Industry and Commerce (GBITC) and of course the Ministry of Tourism and the Ministry of Health to add Bulgaria in the list of the German National Association of Health Insurance Funds (GKV-Spitzenverband) in 2019. The crisis in 2019 was much more serious.

Tourism 52

Tourism Hotels Brand Branding 52

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. 2019, April 15). 2 Firth, J., Steiner, G. Gleeson, J., Vancampfort, D., Armitage, C.

eBook 52

eBook Groups Biotechnology Resources 52

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Despite its founder’s shenanigans, however, Tesla ended the year strongly , so here’s hoping it can stay on track in 2019. Another late-breaking PR crisis happened on when Treasury Secretary Steve Mnuchin attempted to calm financial markets after the government shutdown and a wildly gyrating DJIA.

Banking 257

Banking Facebook Reputation Crisis 257

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187