Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. This new technology enables 24/7 availability. Transparency. Personalization.

Social Media 61

Social Media Trends Media Instagram 61

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Photo by domin_domin/iStock / Getty Images.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Today, every company is a technology company. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. A varied threat landscape has driven extensive cybersec media coverage.

Trends 156

Trends Healthcare Government Leadership 156

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Today, every company is a technology company. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. A varied threat landscape has driven extensive cybersec media coverage.

Trends 156

Trends Healthcare Government Leadership 156

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. billion in 2019 to USD 22.3 World Bank forecasts a 5.2 percent contraction in global GDP in 2020 due to the pandemic. billion by 2024.

Brand 135

Brand Branding How To Radio 135

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. It’s a new thing for 2019. This is my third letter of the year.

Handbook 60

Handbook Instagram Government Community 60

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. million of revenues, improving on 2019’s $10.2 million of red ink on $92.01

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JUNE 7, 2022

The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR.

Software 85

Software Internal International Pitching 85

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” in 2019, reaching a record $4.5 As such, a number of companies are building innovative tools in the PR technology space.” * * * Do you work for a PR tech vendor?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time. 3) Connect: beyond a media contact database. 8) History and backstory.

Software 115

Software Tools Publicity System 115

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. 2019, April 15). 2 Firth, J., Steiner, G. Gleeson, J., Vancampfort, D., Armitage, C.

eBook 52

eBook Groups Biotechnology Resources 52

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Despite its founder’s shenanigans, however, Tesla ended the year strongly , so here’s hoping it can stay on track in 2019. Mercurial founders aren’t only in technology startups. Papa John’s feels the heat. Mnuchin makes the wrong call.

Banking 257

Banking Facebook Reputation Crisis 257

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Who had the worst PR of 2019? Of course, that was before 2019, when we learned that design flaws in Boeing’s 737 Max contributed to two fatal air crashes. This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. Boeing’s reputation disaster.

Real Estate 156

Real Estate Reputation System Sports 156

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

MARCH 24, 2019

Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. There’s a tool for that The market for technology in marketing and public relations is exploding. Google+ will close to consumers on 2 April.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168