ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. Cybersec workforce shortage grows.

Trends 156

Trends Healthcare Government Leadership 156

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. Prevent and manage crises.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. Communications professionals often get involved when a crisis arises, but this is too late!

Corporate 141

Corporate Report Privacy Government 141

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 189

Community Brand Branding Resources 189

Reputation Us

JULY 8, 2019

It’s July 2019. According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Hey executives! Next year is less than six months away. Employment factors. Performance. Risk impacts.

Reputation 133

Reputation Corporate Financial Employee 133

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper.

Measurement 172

Measurement Communications Banking Survey 172

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. BETT had an international feel with a notable rise in exhibitors from Asia. It’s a useful tool for real time marketing, crisis and newsjacking work.

Handbook 60

Handbook Instagram Government Community 60

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. A truly great example of taking a potential crisis in your stride and turning it around. pic.twitter.com/p31jK5wIYK. Packaging update.

Crisis 62

Crisis Instagram Social Media Facebook 62

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Cision releases internal DE&I report. Internal comms metrics.

Software 85

Software Internal International Pitching 85

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. As online reputation risk intensifies, and malicious actors are jeopardizing reputation via cyberattacks (see ReputationUs survey quantifying the impact of reputation and consumer confidence), we are unquestionably in unprecedented times.

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” in 2019, reaching a record $4.5 billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified says some customers use this for internal communications too. For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time.

Software 115

Software Tools Publicity System 115

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. That’s the reason consumers and professionals are turning to online communities.

Marketing 189

Marketing Content Marketing Data Social Media 189

Reputation Us

OCTOBER 27, 2021

By 2019, a global survey of 2,000 executives put that share at 63 percent. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain.

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

By 2019, a global survey of 2,000 executives put that share at 63 percent. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain.

Reputation 78

Reputation Financial Telecommunications Employee 78

Stephen Waddington

AUGUST 19, 2019

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Studying at university is a consumer experience. International working, being always on, and a 24/7 economy are the drivers for employers. Austerity, the banking crisis, and student debt are resetting expectations in the workplace.

Comparison 102

Comparison Privacy Employee Construction 102

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. How can we develop tech that improves choice and builds trust among the customers we serve? How culturally fluent is your brand?

Leadership 62

Leadership Policies Engineering Technology 62

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Who had the worst PR of 2019? Of course, that was before 2019, when we learned that design flaws in Boeing’s 737 Max contributed to two fatal air crashes. This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. Boeing’s reputation disaster.

Real Estate 156

Real Estate Reputation System Sports 156

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google+ will close to consumers on 2 April. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Rethinking internal and external comms.

Marketing 168

Marketing Employee Content Marketing Training 168

NewsWhip

MARCH 25, 2020

One of the positive effects of this is that people are turning to news organizations that they trust to get news of the crisis. The Times piece points out that a number of publishers have seen particular elevations in traffic from Facebook during the coronavirus crisis. COVID-19 content engagement overall .

Facebook 174

Facebook Crisis Report Data 174