Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The solution? The Solution? The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Stern + Associates

MARCH 15, 2017

The explosion of social media continues to take the digital world by storm: It is estimated that there will be 2.76 billion social network users by 2018. The post Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy appeared first on Stern Strategy Group.

Social Media 80

Social Media Strategy How To Marketing 80

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. Part 1: Earned Media. Society and social media have created hyper-focused segmentation of the audience. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. Finding the right journalist to pitch.

Media Relations 76

Media Relations Strategy Media Pitching 76

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Ethics 73

Ethics Social Media Trends Viral 73

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. – Kerri, AVP, Beauty & Grooming Practice.

Trends 94

Trends Trade Shows Community Instagram 94

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. Twitter – is it still relevant in 2018? Social Media Trends in 2018-19 from Leeds Beckett University.

Social Media 28

Social Media Trends Media Case Study 28

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The royals are in a battle to stay relevant so they have to use social media.” During the Queen’s reign, the royals stuck to the traditional media they knew.

Social Media 60

Social Media Interviews Media YouTube 60

Cision

JANUARY 11, 2018

As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. How Successful Journalists Use Social Media. Journalists are increasingly using social media. Read this post to learn how to better interact with journalists on social.

Communications 225

Communications Marketing Radio Airlines 225

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

Karen Freberg

MAY 11, 2020

HubSpot Social Media Certification (update). HubSpot Academy has updated their latest social media certification with new videos, areas of specialization, and topics. A lot has happened in social media since the first version of this certification was released back in 2018.

Education 59

Education Social Media Media Resources 59

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Talk to Us !

Survey 103

Survey Marketing B2B Content Marketing 103

The Proactive Report

JUNE 17, 2020

The use of online and social media substantially increased in most countries. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Gen-Z (18–24) are more than twice as likely to access news via social media. If you need help give me a call.

Instagram 165

Instagram Groups Social Media Journalism 165

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Use social media. This number is only increasing. Use cookies.

SEO 71

SEO Strategy Guidelines Social Media 71

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. So many think of it as a nice to have, but it supports so many other functions and strategies of an organization.”. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

NewsWhip

MARCH 9, 2018

How can brands stand out on social? We take a look at all the steps to adopting a newsroom-like strategy that sets you apart. For brands, quality content and social distribution can be the key to making an impact with your audiences where they spend the most time online. But in a world of memes […].

Brand 60

Brand Branding Strategy Instagram 60

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. JD Lasica is an author, entrepreneur, public speaker and new media pioneer. SuiteBreak.com (@SuiteBreak) August 16, 2018. Social media’s disruption and/or amplification of the industry. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. Get ready to kick off your best year ever - 2018!! When: January 10, 2018 at noon CST. at Social Media Week Berlin.

Trends 40

Trends Insurance Insurance Marketing 40

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred).

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

Stern + Associates

JUNE 14, 2018

Stern Strategy Group was recognized for its work with Carpenter Technology Corporation, the Institute of Management Accountants (IMA®) and Affinity Federal Credit Union at the 2018 PRSA NJ Pyramid Awards, an annual event celebrating New Jersey’s best public.

Groups 48

Groups Technology Corporate Strategy 48

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way.

How To 75

How To Content Marketing Conference Analytics 75

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Wadds Inc.

SEPTEMBER 19, 2023

The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. Data analytics (53%) and social media management (54%) integrate AI tools more extensively. AI tool adoption varies greatly depending on the type of work involved.

Publicity 126

Publicity Ethics Government Policies 126

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). 2018 JOTW Communications Survey. When asked, “Why?” Arik Hanson).

Survey 129

Survey Communications Measurement Internal 129

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Should you introduce new evaluation strategies or stick with AVE? It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. What do you guys think? It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

5W PR

JULY 8, 2018

Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year. Engagement with video has been trending up quickly lately, thanks to things like faster internet speeds, social-media solutions like Facebook Live and more. Social Media Searching.

SEO 60

SEO Trends Strategy How To 60

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Stern + Associates

APRIL 17, 2023

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Choose the Right Platform When TikTok exploded onto the scene in 2018, other social media platforms like Instagram and YouTube understood quickly that short-form video content was the future.

Video 88

Video YouTube Instagram Strategy 88

PRSay

OCTOBER 12, 2018

On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes. PRSA MEMBERS: Learn new hacks and strategies to “Create Remarkable PR Now.” ” — Robert Reich , former U.S. Secretary of Labor. They like the attention. Join the group here.

Conference 98

Conference Internal International Storytelling 98