Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. Today’s report cements that thinking,” said Valin.

Publicity 126

Publicity Ethics Government Policies 126

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The late monarch herself was no slouch when it came to technology , conducting meetings by Zoom during Covid and later when she was no longer well enough to attend in person.

Social Media 60

Social Media Interviews Media YouTube 60

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. Twitter – is it still relevant in 2018? Social Media Trends in 2018-19 from Leeds Beckett University.

Social Media 28

Social Media Trends Media Case Study 28

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Date: March 21, 2018. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing, compared with 7.9%

Survey 104

Survey Marketing B2B Content Marketing 104

Stern + Associates

JUNE 14, 2018

Stern Strategy Group was recognized for its work with Carpenter Technology Corporation, the Institute of Management Accountants (IMA®) and Affinity Federal Credit Union at the 2018 PRSA NJ Pyramid Awards, an annual event celebrating New Jersey’s best public.

Groups 48

Groups Technology Corporate Strategy 48

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Use social media. This number is only increasing. Use cookies.

SEO 71

SEO Strategy Guidelines Social Media 71

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

PRSay

OCTOBER 12, 2018

Others are attempting to clarify the obscured lines between trained journalists and the media. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. Secretary of Labor. They like the attention.

Conference 110

Conference Internal International Storytelling 110

Stern + Associates

APRIL 17, 2023

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Choose the Right Platform When TikTok exploded onto the scene in 2018, other social media platforms like Instagram and YouTube understood quickly that short-form video content was the future.

Video 89

Video YouTube Instagram Strategy 89

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. So many think of it as a nice to have, but it supports so many other functions and strategies of an organization.”. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. A social media management dashboard.

Tools 207

Tools Analytics Google Measurement 207

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

PRSay

MARCH 28, 2018

Technology, generation gaps and FOMO (fear of missing out) are a few of the challenges facing higher-education communicators. We’ll also talk extensively about social media and collaborations across campus and beyond, including strategies that work best for various social media platforms and how to leverage partnerships on and off campus.

Education 94

Education Policies Social Media Crisis 94

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. Back in 2018, luxury fashion brand. Virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The solution? The Solution? The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Should you introduce new evaluation strategies or stick with AVE? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. What do you guys think?

Tools 136

Tools Publicity Measurement SEO 136

The Proactive Report

MARCH 30, 2018

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 147

Internal International Tools Software 147

5W PR

JULY 8, 2018

Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year. Engagement with video has been trending up quickly lately, thanks to things like faster internet speeds, social-media solutions like Facebook Live and more. Social Media Searching.

SEO 60

SEO Trends Strategy How To 60

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. What are the most important steps in 2018? Q4: Let’s talk social media and personal branding. Q2: How should you prepare for a career in PR today? Do you need it to succeed in PR?

Communications 191

Communications Community Blogging Twitter 191

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 20% social media. 23% say social media. The potential to technology may be unlimited, but the human condition is finite. 22% social media posts. Share it on social media. 40% say live events.

B2B 64

B2B Report Marketing Survey 64

PRSay

MARCH 27, 2018

Technology, generation gaps and FOMO (fear of missing out) are a few of the challenges facing higher-education communicators. We’ll also talk extensively about social media and collaborations across campus and beyond, including strategies that work best for various social media platforms and how to leverage partnerships on and off campus.

Education 60

Education Policies Social Media Crisis 60

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Luckily, there’s a road map to lead you away from the paid-centric marketing approach and toward an owned media strategy.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. As we’ve stated in the past, a Facebook strategy is a mobile strategy and vice-versa. User Growth.

Facebook 92

Facebook Mobile Advertising Advertising 92

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. But it’s important to understand the root of the paid problem and have a strategy for how to capitalize on it with positioning earned. Understand the Problems in Paid Media.

Media 230

Media Measurement Advertising Advertising 230

PR 20/20

NOVEMBER 30, 2022

The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. Technology.

Marketing 52

Marketing Technology Internal International 52