NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. The post Social media insights for Father’s Day 2018 appeared first on NewsWhip.

Social Media 68

Social Media Pinterest Retail Media 68

Deirdre Breakenridge

NOVEMBER 13, 2017

With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. In 2018, we will see the rise of more storytelling. However, in 2018, I believe we will see more companies taking this leap of faith. Closer link between PR and Marketing. Online Reputation Management.

Trends 0

Trends Storytelling Creativity Reputation 0

Brand24

JULY 30, 2018

10 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?

Analytics 120

Analytics Social Media Tools Media 120

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A key component of stellar media relations is knowing what stories to pitch and to whom. PR agencies are there to help clients understand the difference between what may make an interesting blog or social media post, or inclusion in the company newsletter vs. genuine news for public consumption. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. The value of earned media grows – and everyone wants to grab control of it.

Trends 124

Trends Data-Driven PR Data System 124

Axia PR

OCTOBER 15, 2018

Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. How to keep your company from making reputation-ruining mistakes. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

Reputation 275

Reputation Tools Social Media Company 275

Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018? But along with those plans are some obstacles to overcome. The solution? appeared first on Cision.

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. The announcement generated scores of articles and lots of discussion on social media. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. Part 1: Earned Media. Society and social media have created hyper-focused segmentation of the audience. Part 5: Social Media. Branded Organic Social Media Becomes Meaningless. With that, let’s look quickly at the trends we’ll be investigating in this series.

Trends 161

Trends Publicity SEO Advertising 161

Sword and the Script

NOVEMBER 4, 2017

Will social media site siphon away the last remaining organic clicks? You are cordially invited to contribute a prediction to be published on this blog for 2018! You are cordially invited to contribute a prediction to be published on this blog for 2018! Got a PR, Marketing or Social Media Prediction for 2018?

Social Media 64

Social Media Marketing Media SEO 64

The Proactive Report

JUNE 20, 2018

The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. To produce excellent quality content that reaches your audience.you need a skilled team of content producers. Read the full article on the 10 Trends. Need help creating high-quality content?

Trends 149

Trends Small Business Content Marketing Training 149

Solo PR Pro

AUGUST 21, 2018

That’s why we were eager to dig in to see what the Pew Research Center’s latest survey – Social Media Use in 2018 – will reveal. Despite concerns over privacy and legitimacy of news sources, Facebook leads the social sharing pack with 68% of U.S. The post Social Media in 2018: Where is Your Audience?

Social Media 46

Social Media YouTube Media Pinterest 46

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

NewsWhip

MAY 10, 2018

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. The post What goes viral on Facebook?

Viral 110

Viral Analysis Facebook Data 110

PRSay

JANUARY 23, 2018

In 2018, I won’t be surprised to see even more of a willingness to consider outside-the-box candidates from different fields or industries. Social media. Digital media and individualized outreach are here to stay and have been colossal topics across the profession in 2017. Direct engagement with individual consumers.

Communications 144

Communications Leadership Social Media Creativity 144

Cision

JANUARY 17, 2018

I wouldn’t advise reaching out via social media unless you have already established a friendly relationship through other means,” he said. This echoes the advice in Cision’s tip sheet which, among other pieces of advice, suggests engaging with journalists on social or any other channel is all about offering genuine value of some kind.

Pitching 215

Pitching Journalism Construction Writing 215

NewsWhip

MAY 22, 2018

Today, influencer marketing campaigns have become much more prevalent, niche, and accessible, due to transformations in social media. The post The 2018 guide to influencer marketing appeared first on NewsWhip. In our latest report, we look at influencer tactics on the web, Facebook, Pinterest, Instagram, and YouTube.

Pinterest 92

Pinterest Marketing Instagram YouTube 92

5W PR

JULY 17, 2018

A world of review forums and social media channels means that there’s a constant conversation happening about today’s businesses, and the only way firms can set themselves up for success is to take control of their brand image. Here’s how groups can define their brand in 2018. Begin with an Online Audit.

Brand 97

Brand Branding Social Media Advertising 97

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Stay tuned as we look next at social media in this series! In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. Christopher S.

Video 88

Video Trends SEO Marketing 88

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Analyze your results.

Mobile 109

Mobile Social Media Marketing Media 109

The Resolution Blog

SEPTEMBER 25, 2018

Now led by Shel Holtz, the show analyses the week’s news in digital and social media for communications professionals. For Immediate Release (FIR) Originally started in 2005 these guys know what they are talking about. Her show it straight talking and jargon busting so that even the most complicated topics will be easy to understand.

Google 120

Google SEO Local Data 120

Shift Communications

JANUARY 12, 2018

In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return.

Consumer 83

Consumer B2C Viral Fashion 83

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

Social Media 52

Social Media Brand Branding Customer Service 52

Garrett Public Relations

DECEMBER 30, 2018

2018 held lessons for all of us in PR. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

Brand 109

Brand Branding Publicity Crisis Management 109

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Society and social media have created hyper-focused segmentation of the audience. Christopher S.

Video 83

Video Trends Media Reputation 83

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. Twitter – is it still relevant in 2018? Social Media Trends in 2018-19 from Leeds Beckett University.

Social Media 28

Social Media Trends Media Case Study 28

5W PR

JANUARY 22, 2018

By: Lauren F, Social Media Specialist. How Instagram is shaping 2018 social media trends for brands. It’s no surprise that with record growth, everyone from AdWeek to Forbes is calling the Facebook-owned feature a top digital trend for 2018. Feature That Will Shape 2018. User Base.

Instagram 68

Instagram Social Media Media Retail 68

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. More people than ever are going to be cutting back on their social media usage so it’s really important to make sure your brand presence adds value and is meaningful and positive. Digital Detox.

Social Media 62

Social Media Trends Media Instagram 62

5W PR

SEPTEMBER 13, 2018

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience.

Trends 94

Trends Trade Shows Community Instagram 94

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Agility PR Solutions

NOVEMBER 4, 2018

A newly launched initiative aims to reach younger voters where they live and breathe—by issuing a social media challenge. Vote Foundation and Hook Studios announced the launch of The Big Deal 2018, a midterm mobilization viral marketing campaign with an intent to give a last-minute push to younger voters to get out the vote.

Social Media 79

Social Media Viral Mobile Media 79