Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Work Smarter, Not Harder. It can be achieved if you work in marketing, sales or business development.

Print 71

Print Resources Technology Interviews 71

PRSay

FEBRUARY 1, 2018

. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. Stephen is a veteran of PR and has earned a reputation as a public relations modernizer through the different roles he has held over the last twenty years. What are the most important steps in 2018?

Communications 191

Communications Community Blogging Twitter 191

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. Yet as we look at 2018 — and the years to come — there is much that remains to be done. Great counseling firms were founded and legendary corporate communications departments were born. We have come far together.

Survey 134

Survey Ethics Leadership Financial 134

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

5W PR

OCTOBER 11, 2023

First, what is the standard gauge for what constitutes a significant incident, and second, the fear that with full disclosures around incidents and preparedness measures, they would be telegraphing to the very groups they are working to defend themselves against. At the same time, many organizations have expressed concern about the rules.

Report 78

Report Company Publicity Banking 78

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets.

Ethics 110

Ethics Industry Publicity Analysis 110

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Reputation management is crucial. PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. Consider a short digital video about what you’re most passionate about. Play the part.

How To 189

How To Nonprofit Interviews Privacy 189

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018.

Facebook 0

Facebook Marketing Journalism Creativity 0

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. Measuring a publicity stunt’s success depends on the initial goal. Walkers Crisps.

Measurement 149

Measurement Education Social Media Film 149

Shift Communications

JANUARY 29, 2018

What actually happened, and how measurable has the impact been? Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Let’s look at a category reputed to be hit the hardest, publishers of news. Methodology. News publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

JANUARY 6, 2019

Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018. We’ve developed some smart tools and processes in insight, content, demand and analytics to deliver business-to-business marketing campaigns at scale with a relentless focus on measurement. We set the record straight.

Radio 76

Radio Customer Service Small Business Analytics 76

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Q: By taking a stance on social justice issues, explain how this may affect your credit union’s reputation. Martin: We started our DEI journey in 2018.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Q: By taking a stance on social justice issues, explain how this may affect your credit union’s reputation. Martin: We started our DEI journey in 2018.

Financial 78

Financial Education Community Employee 78

Critical Mention

FEBRUARY 6, 2020

Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

How To 106

How To Media Radio Print 106

NewsWhip

JULY 21, 2020

Measuring the flight to quality. In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. He was a pioneer in the fields of recommender systems and reputation systems. This mainstream percentage has trended a little lower (~10.5%–12.5%)

System 78

System Facebook Twitter Software 78

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

OCTOBER 21, 2018

The only difference is that in 2018, it’s all about vying for your audience’s attention online. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. Using the right words to retain customers as a strategy is the most successful tactic today.

SEO 74

SEO Strategy Engineering Local 74

wiredPRworks

FEBRUARY 12, 2018

The results you get from consistently focusing on PR (personality + reputation) can dramatically increase your visibility, reach and success, almost overnight." - Barbara Rozgonyi. Reputation: Manage Your Most Precious Asset. I'll share tips and strategies to attract attention, build business and connect with key communities.

Case Study 40

Case Study Conference Reputation Small Business 40

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. He has since claimed that the hoax was, in fact, a cleverly orchestrated publicity stunt.

Engineering 67

Engineering Reputation Social Media SEO 67

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

Writing 49

Writing How To Engineering Education 49

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”. Meltwater acquires Owler. Meltwater acquired Owler for $24.5

Pitching 89

Pitching Report Software Survey 89

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Jon Goldberg, Chief Reputation Architect, Reputation Architects Inc. What’s clear — and most important — is that CEOs are now operating in an era of accountability. Follow your gut.”

Company 189

Company Employee Internal International 189

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. It builds brands, restores reputations and impacts many. It is a special personal journey through the years you have worked and accomplished extraordinary things.

Case Study 73

Case Study Writing Resources Energy 73

Stephen Waddington

OCTOBER 20, 2017

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. It’s striking how many issues such as ethics, professional development and the reputation of the public relations profession, remain a constant through the history of the CIPR. I’ve had some great conversations.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Sword and the Script

MAY 14, 2019

This is the basis of the company’s 2018 Global Media Report which I summarized here. 3) Measuring the influence of coverage. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and.

Case Study 117

Case Study Software Data Web 117

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

Writing 40

Writing How To Engineering Education 40

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. HubSpot (2018-Present). NASA (2018). This was part of the Plank Fellowship for educators.

Social Media 56

Social Media Conference Travel Internal 56

PR in High Definition

SEPTEMBER 25, 2017

From a reputation perspective, handling data in a respectful manner shows your customers that you are safe guardians of their personal information. Therefore it needs to be a marketer’s number one priority between now and May 2018. Engage management and the board. All this work will take an incredible amount of time and effort.

Marketing 69

Marketing Data Privacy Policies 69

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. Best of luck in 2018, because it often comes down to just that. When PR Turned to the Dark Side ”). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60