article thumbnail

8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. A 2018 IWG survey indicated that 70% of workers work remotely at least one day per week. Internal comms drives good customer service. Internal comms makes employees happy.

Internal 136
article thumbnail

The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. One wrong move can have serious consequences for your brand reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. 5 tech PR trends.

Trends 157
article thumbnail

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. Kathy: I am the SVP, Chief Marketing Officer at UL.

article thumbnail

What Role Will Reputation Play If Britain Is To Become A New Silicon Valley?

PR in High Definition

There are many reasons to think that it is, but to get there, the role of reputation cannot be understated. However, reputations must be built on top of something substantive—it cannot simply become true by saying it repeatedly and hoping for the best. and more than doubling since 2018, showing the monumental rate of development.

article thumbnail

Earned Media Poised for New Prominence in 2018 [UML]

Sword and the Script

Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . The post Earned Media Poised for New Prominence in 2018 [UML] appeared first on Sword and the Script. The survey was conducted for the ANA by USC Annenberg.

B2B 85
article thumbnail

Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And frankly, that will speak more than any reputational campaign we can undertake. 1 priority.