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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: How do you view Integrated Marketing?

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What Role Will Reputation Play If Britain Is To Become A New Silicon Valley?

PR in High Definition

There are many reasons to think that it is, but to get there, the role of reputation cannot be understated. However, reputations must be built on top of something substantive—it cannot simply become true by saying it repeatedly and hoping for the best. and more than doubling since 2018, showing the monumental rate of development.

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. The value of the reputation boost from its decisive social activism may offset other financial losses. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

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2018 in Review: Looking Back on a Year in Issues & Trends

PRSay

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. piece about Crock-Pot. Self-improvement.

Trends 111
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Humans still needed in AI-assisted public relations

Wadds Inc.

The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. In 2018 research found that as technology reshapes our profession, the enduring value of human skills such as creativity, critical thinking, and emotional intelligence were still in demand.

Publicity 126
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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

And how can you do so in a way that enhances, advances and protects your reputation? Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. This can affect your employees, customers and community—and your own reputation.

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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

And how can you do so in a way that enhances, advances and protects your reputation? Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. This can affect your employees, customers and community—and your own reputation.